Senior Director or Vice President of Marketing

We are looking for a high-impact, strategically minded Senior Director or Vice President of Marketing to own and evolve our marketing function. This is a builder’s role for a proven B2B technology services marketing leader who can set strategy, operate with autonomy, drive data-informed decisions, and be accountable for results. You will serve as the architect of our brand, lead our demand generation engine, and thought leadership platform — driving measurable pipeline and revenue contribution while championing an AI-first approach to everything we do.

Reporting directly to the Chief Revenue Officer, you will partner cross-functionally with Sales, Product, Delivery, and Executive leadership to ensure marketing is a growth driver. You thrive in environments where you own the strategy and the execution, and you take pride in building the metrics framework that proves marketing’s ROI.

Strategy & Leadership

• Define and own the company’s comprehensive marketing strategy, operating plan, and budget aligned to pipeline and revenue goals.
• Lead, motivate, develop, and grow a high-performing marketing team, setting clear goals, accountability structures, and career development paths.
• Serve as a strategic thought partner to the CRO, CEO, and broader leadership team on go-to-market direction, positioning, and competitive differentiation.
• Define with executive impact the key metrics to drive results and will be used to tune strategy.
• Operate independently — you will set direction, make decisions, and drive execution without needing to be directed.

Demand Generation & Pipeline Building

• Build and scale a robust, data-driven demand generation engine that consistently generates qualified pipeline for the sales organization.
• Design and execute integrated campaigns spanning digital, content, events, social, and partner channels.
• Own the full funnel — from top-of-funnel awareness through MQL nurturing and Sales handoff — in tight partnership with the revenue team.
• Leverage Salesforce (SFDC), Pardot and other tools to manage lead flows, campaign attribution, nurture programs, and pipeline reporting.

Content & Thought Leadership

• Champion a content-first marketing philosophy, developing a strategy that positions the company as a trusted authority in the B2B tech services space.
• Drive in partnership with other functions the creation of high-quality content assets: white papers, case studies, blog posts, webinars, executive bylines, and video content.
• Cultivate executive thought leadership programs that amplify the voices of company leaders across industry forums and digital channels.

AI-First Marketing

• Lead with an AI-first mindset — actively incorporate AI tools, agents, and automation into marketing workflows, campaign execution, and content production.
• Evaluate, recommend, and deploy AI-powered platforms to improve personalization, lead scoring, content generation, and campaign optimization at scale.
• Establish best practices and internal playbooks for leveraging AI responsibly and effectively across the marketing function.

KPIs, Analytics & ROI

• Define the marketing KPI framework in partnership with the CRO — establishing clear metrics that demonstrate marketing’s contribution to pipeline, revenue, and brand equity.
• Build dashboards and reporting cadences that provide real-time visibility into campaign performance, funnel health, and return on marketing investment.
• Continuously analyze and optimize spend allocation and channel mix to maximize pipeline ROI.

Brand, Social Media & Digital Presence

• Own the company’s brand identity, messaging architecture, and visual standards across all touchpoints.
• Develop and execute a social media strategy with deep expertise in LinkedIn — including organic content, paid campaigns, employee advocacy, and executive profile development.
• Manage the company’s Glassdoor presence and employer brand narrative in collaboration with HR and leadership.
• Oversee the company website, SEO/SEM strategy, and overall digital presence to drive inbound traffic and brand credibility.
• Apply current best practices in B2B social media, including use of LinkedIn Sales Navigator, LinkedIn Ads, and social selling enablement.

Events & Conferences

• Own the strategy and execution for all conferences, industry events, trade shows, and hosted events — ensuring strong ROI and pipeline contribution.
• Identify high-value event opportunities, manage sponsorships, speaking submissions, and on-site logistics.
• Coordinate executive presence at events and ensure consistent brand experience across all in-person and virtual activations.

Required Qualifications

• 10+ years of progressive B2B Technology Services marketing experience, with a strong background in SaaS-aligned technology services firms, IT consulting, managed services, or a closely adjacent space.
• Demonstrated experience leading the marketing function — or serving as a strong #2 — at a company of 200+ employees.
• Hands-on proficiency with Salesforce (SFDC), Pardot, LinkedIn tools; ability to manage integrations, lead routing, campaign attribution, and reporting directly.
• Proven track record of building pipeline through integrated marketing programs with measurable, data-backed results.
• Experience setting, tracking, and reporting on a comprehensive KPI framework that ties marketing to revenue outcomes.
• Strong content marketing and thought leadership background, with experience overseeing content calendars, editorial strategy, and executive communications.
• Sophisticated understanding of LinkedIn marketing — organic, paid, and employee advocacy — and employer branding platforms such as Glassdoor.
• Experience managing and mentoring a marketing team, with a track record of developing talent and building strong team cultures.
• Ability to work independently, set direction without being directed, and maintain accountability to senior leadership in a fast-paced environment.
• Experience owning conference and event strategy, including budget management, vendor relationships, and post-event ROI analysis.
• Will to roll up sleeves and ‘do’ in addition to directing.
• Great if past Higher Ed Services marketing experience and/or Cybersecurity Services marketing experience.