Senior Director, Corporate Marketing

About the Role: The Senior Director, Corporate Marketing owns how A-LIGN is seen, heard, and trusted, leading corporate communications, brand marketing, and the creative design function. This role translates company strategy into a differentiated market presence across all channels. The ideal candidate is a senior marketing leader with 10+ years of experience in brand and communications, who balances craft standards with commercial accountability, builds scalable processes, and thrives in a fast-paced environment.

Responsibilities:

BRAND MARKETING:

• Own A-LIGN’s global brand strategy, including architecture, corporate positioning, messaging framework, and verbal identity, ensuring consistent application across all market-facing channels.
• Define and maintain a messaging hierarchy connecting corporate narrative to service line, industry, and persona-level messaging, ensuring a single source of truth for all go-to-market teams.
• Partner with Product Marketing to ensure content reflects corporate positioning, messaging, and brand standards.
• Plan and lead brand marketing campaigns that build awareness, authority, and reputation, amplifying pipeline programs in collaboration with Demand Generation and Product Marketing.
• Measure and report on brand health metrics, including awareness, share of voice, brand sentiment, reputation, and message resonance, presenting findings to executive leadership.
• Conduct ongoing research into industry trends, customer insights, and competitive landscapes to position A-LIGN ahead in the compliance market.
• Protect the A-LIGN brand by governing trademark and logo use, partner and co-branding standards, and ensuring accuracy and compliance of public claims in partnership with Legal.

CORPORATE COMMUNICATIONS:

• Own external communications strategy, including press releases, media relations, and announcement planning for certifications, products, partnerships, and corporate milestones, directing PR agency efforts to build authority.
• Build and manage LinkedIn and social programs for corporate channels, executive voices, and practitioner engagement, setting editorial and engagement standards.
• Direct corporate and executive thought leadership programs, converting practitioner expertise into market commentary.
• Manage awards and speaking programs, identifying high-value opportunities and positioning A-LIGN leaders as industry authorities.
• Partner with executive leadership to build visibility through media, speaking engagements, bylines, and social presence.
• Amplify external news and company milestones to employees via internal channels, supporting executive leadership on company-wide announcements.
• Review all external-facing communications for accuracy, tone, and message alignment.
• Extend brand messaging into customer, partner, and employer brand communications in collaboration with Sales, Partnerships, and People Operations.
• Lead crisis and reputation management, including issues playbooks, reputation monitoring, and spokesperson readiness, coordinating cross-functional responses with Legal, Security, and leadership.

CREATIVE:

• Lead the creative function end-to-end, setting design and campaign standards, and building briefing, review, and production processes for speed and quality.
• Hire, develop, and lead the creative design team, managing agency, freelance, and production partners to extend capacity without compromising quality.
• Own brand guidelines, visual identity, and templates, ensuring consistent application across video, web, and event content.
• Optimize creative delivery using AI, evaluating and adopting AI-enabled design and workflow tools while maintaining brand quality and intellectual property protection.
• Build self-service creative capabilities, including templates, brand asset libraries, and intake workflows, to reduce bottlenecks for the creative team.
• Align with Product Marketing on video and multimedia production, ensuring shared briefs, brand standards, and review processes.
• Integrate creative into program planning with Demand Generation and Product Marketing to strengthen campaign performance.

LEADERSHIP & OPERATIONS:

• Build, develop, and lead the corporate marketing team, defining structure, hiring plans, and goals as the function scales.
• Set annual corporate marketing plans, priorities, and KPIs aligned with company strategy, reporting results to leadership.
• Plan and manage the corporate marketing budget, allocating resources across communications, brand, and creative programs, and holding teams accountable to targets.
• Lead messaging and communications planning for major company moments, such as acquisitions, leadership changes, new service launches, and rebrands.

Minimum Qualifications:

EDUCATION:

• Bachelor’s degree in Marketing, Communications, Journalism, Design, Business, or a related field.

EXPERIENCE:

• 10+ years of corporate marketing, communications, brand, or creative experience, including 4+ years leading and developing teams.
• Proven track record of building and executing brand and communications strategies delivering measurable business results in a B2B environment.
• Experience leading corporate communications, brand, and creative functions, including direct management of designers and communications professionals.
• Experience managing external agencies, freelancers, and production partners against scope, budget, and quality standards.
• Experience leading executive visibility, media relations, and crisis or issues communications, including working directly with C-suite leaders and PR agencies.
• Hands-on experience adopting AI tools and self-service workflows to improve creative or communications productivity while protecting brand quality.
• Proficiency with social media, media monitoring, and creative production tools, and reporting platforms used to measure brand, reputation, and communications performance.
• Exposure to cybersecurity, compliance, or professional services industry is a plus.

SKILLS:

• Exceptional writing and editing ability, with the judgment to set editorial standards for others.
• Strong creative point of view; ability to direct design and brand creative work, provide specific feedback, and defend creative decisions.
• Comfortable translating brand, communications, and reputation activity into commercial metrics; ability to build and present performance dashboards to executives.
• Highly organized operator who builds structure around creative and communications work, including briefs, calendars, review cycles, and clear ownership.
• Sound judgment and composure under pressure, with executive presence to advise senior leaders on reputation-sensitive decisions.
• Effective cross-functional collaborator with experience working with Demand Generation, Product Marketing, Sales, Partnerships, Legal, and People Operations.
• Self-motivated and comfortable operating in a fast-moving environment.
• Strong attention to detail, with a drive to continuously raise the quality and impact of team work.