Email Marketing Specialist

What you'll do:

• Own email creation in HubSpot, building marketing emails from start to finish using templates, modules, and personalization tokens.

• Build and segment lists, creating targeted lists in HubSpot so each email reaches the right audience.

• Run A/B tests, testing subject lines, content, send times, and calls to action, and applying what you learn to future emails.

• Analyze email metrics to guide decisions, tracking open rates, click rates, and unsubscribes, and using the results to recommend changes to content, timing, and audiences.

• Maintain the email calendar, planning and scheduling sends across teams so campaigns are coordinated and audiences aren't over-emailed.

• Manage the approval process for email sending, getting emails to reviewers on time, tracking feedback and sign-off, and making sure nothing is sent before it's approved.

• Maintain oversight of marketing team inbox, organizing, deleting, and responding to email responses as necessary.

• Test every email before it goes out, checking links, merge fields, recipient lists, and how each email looks on desktop and mobile.

• Turn campaign briefs into finished emails, working with marketing team members to get copy, images, and calls to action ready for review.

• Create basic graphics in Canva, including email banners, buttons, and simple images, using Cin7 brand guidelines and approved templates. Hand larger design projects to our graphic designer.

• Keep email assets organized, including templates, saved content, and image files, so the team can find and reuse them.

• Follow email best practices and privacy rules, including unsubscribe handling and consent requirements for the regions we send to.

What you'll bring:

• 2-3 years of experience in email marketing, marketing operations, or a similar role.

• Hands-on experience building and sending emails in HubSpot's marketing email tool.

• Experience building and segmenting lists in HubSpot.

• Experience running A/B tests and using the results to improve future emails.

• The ability to read email metrics and turn them into clear recommendations.

• A basic understanding of HubSpot workflows, such as enrolling contacts and sending automated emails.

• Basic graphic design skills and working experience with Canva.

• Experience using Asana or similar project management tool (ClickUp, Trello, etc.).

• Strong writing and proofreading skills, with close attention to detail.

• The ability to manage several projects at once, keep a calendar on track, and meet deadlines.

• Clear, friendly communication with teammates across time zones.

• A willingness to learn new tools, including AI-powered tools, that help you work faster and improve results.

• Nice to have: HubSpot certifications, basic HTML and CSS for email troubleshooting, and familiarity with GDPR, CAN-SPAM, and CASL.

Why join us?

• Own a key part of how Cin7 communicates with prospects, customers, and partners.

• Grow your HubSpot and email marketing skills with support from an experienced marketing operations team.

• Work closely with a collaborative marketing team.

• See the results of your work in every campaign you send.

In return, we offer:

• Competitive benefits including medical, dental, vision, and a 401k company match program.

• A flexible PTO policy, allowing you the time you need to recharge.

• A diverse team, where everyone helps each other and inclusion is a core value.

• Remote work flexibility allows you to maintain a work-life balance in a way that suits your needs.

• Frequent company-sponsored events so you can get to know your coworkers.