Senior Digital Analytics & Consumer Insights Specialist

Join New Era Technology, where People First is at the heart of everything we do. With a global team of over 3,000 professionals, we’re committed to creating a workplace where everyone feels valued, empowered, and inspired to grow. Our mission is to securely connect people, places, and information with end-to-end technology solutions at scale.

At New Era, you’ll join a team-oriented culture that prioritizes your personal and professional development. Work alongside industry-certified experts, access continuous training, and enjoy competitive benefits. Guided by our core attributes—putting people first, embracing continuous learning, and thriving through collaboration and inclusion—we nurture our people to deliver exceptional customer service.

If you want to make an impact in a supportive, growth-oriented environment, New Era is the place for you.

SUMMARY: Leads the evolution from traditional web analytics to an insight-driven approach that connects customer behavior to business action. This role is the bridge between analyst reporting and product management. The individual ensures Therapeutic Area (TA) and Direct-to-Consumer (DTC) Product Managers have the consumer intelligence needed to make better decisions faster, shifting the team from reactive reporting to proactive web experience design.

PRIMARY DUTIES:

• Turn Data into Story: Synthesize behavioral, journey, and performance data into clear, actionable insights; build narratives connecting site activity to consumer challenges and business outcomes; deliver recurring, tailored insight packages to stakeholders.
• Own the Customer Journey: Map and analyze end-to-end digital experiences to identify friction, drop-off points, and unmet needs; maintain a portfolio-level experience health dashboard.
• Drive Action & Optimization: Partner with product, marketing, UX, and engineering to prioritize improvements; lead test-and-learn strategies (A/B testing, personalization); measure the impact of post-launch changes.
• Champion the Customer Voice: Integrate Voice of Customer (VoC), behavioral analytics, and qualitative insights into a unified understanding; proactively surface insights to DTC Product Managers.
• Influence Strategy: Advocate for customer-first thinking; make complex data accessible for leadership; apply industry trends and competitive benchmarks to elevate capabilities.

COMPETENCY:

• Digital analytics and journey analysis
• Storytelling and executive communication
• Experimentation and optimization frameworks
• Cross-functional leadership
• Customer-centric thinking

EXPERIENCE:

• 5+ years in digital analytics, consumer experience insights, or a similar insights-to-action role.
• Hands-on proficiency with GA4 and Adobe CJA (custom explorations, segments, attribution analysis).
• Experience with Medallia heatmaps/surveys or comparable VoC platforms.
• Demonstrated ability to deliver prioritized, actionable recommendations.
• Proven skill communicating complex findings to non-technical stakeholders.
• Strong understanding of web UX, journey mapping, and conversion optimization.

REQUIRED EDUCATION: Bachelor’s degree in Marketing Analytics, Digital Marketing, Data Science, Human-Computer Interaction (HCI), or a related field.

QUALIFICATIONS:

• Additional Preferences: Pharmaceutical/healthcare digital experience (including regulated content review), familiarity with Adobe Target/AEP, experience with visualization tools (Power BI, Tableau, Looker), knowledge of SEO analytics, familiarity with Agile/SAFe frameworks, and understanding of CMS platforms (Adobe AEM).

LANGUAGE SKILLS: Ability to read, understand, and interpret job-related documents, instructions, policies, and communications in English. Ability to communicate effectively in English, both verbally and in writing, with employees, customers, vendors, and other business partners.