Senior Demand Generation Manager

We're looking for a strategic, data-driven Senior Demand Generation Manager to lead integrated demand generation programs. In this role, you'll own the end-to-end strategy, execution, optimization, and performance of multi-channel marketing campaigns that generate qualified pipeline, accelerate revenue growth, and strengthen market awareness.

Key Responsibilities

• Own the demand generation strategy, driving marketing-sourced and marketing-influenced pipeline while supporting revenue goals.

• Develop and execute integrated, multi-channel campaigns across digital advertising (paid social, display, retargeting), content syndication, email, webinars, virtual events, direct mail, and sales development programs.

• Build campaign strategies aligned to business objectives, target personas, industry trends, and the enterprise buyer journey.

• Partner closely with Product Marketing to translate product positioning into high-performing demand generation campaigns.

• Serve as the primary marketing partner to Sales and GTM teams, aligning on pipeline goals, target accounts, campaign priorities, and performance insights.

• Drive segmentation, audience strategy, and campaign personalization in partnership with Sales, Marketing Operations, and Performance Marketing teams.

• Analyze campaign performance, pipeline contribution, attribution, and ROI to identify optimization opportunities and improve program effectiveness.

• Forecast campaign performance and develop plans to achieve pipeline and revenue targets.

• Identify opportunities to scale successful programs while continuously testing new channels, messaging, tactics, and AI to improve conversion rates and marketing spend efficiency.

• Stay informed on competitive activity, industry trends, buyer behavior, and emerging demand generation best practices.

• Present campaign strategy, performance, insights, and recommendations to senior Marketing and Sales leadership.

• Mentor and provide guidance to junior marketers while contributing to demand generation best practices, processes, and operational excellence.

Attributes for a Successful Candidate

• 5-7+ years of B2B SaaS demand generation or integrated marketing experience, with increasing ownership of strategy and business outcomes.

• Experience marketing enterprise SaaS - Knowledge of GRC, Risk, Compliance, Audit, Security, or IT/Cyber buyer personas are a big plus!

• Proven success building integrated demand generation programs that consistently generate qualified pipeline and influence revenue.

• Deep understanding of enterprise buying committees, complex sales cycles, and full-funnel marketing strategies.

• Strong analytical mindset with experience using data to optimize campaigns, prioritize and allocate budget, and measure ROI.

• Experience partnering with Sales leadership and executive stakeholders to drive alignment and business results.

• Advanced experience with marketing automation and CRM platforms such as Marketo and Salesforce.

• Strong project management and organizational skills, with the ability to manage multiple high-impact initiatives simultaneously.

• Excellent communication and presentation skills with experience sharing results and recommendations with senior leadership and cross-functional GTM teams.

• Demonstrated ability to balance strategic thinking with hands-on campaign execution.

• Curious, collaborative, and results-oriented, with a passion for continuous improvement and experimentation.