Senior Business Development Manager – New Business

Key Responsibilities

• Own new-business development across the UK and European markets.
• Develop and execute a clear territory, vertical-market, and target-account strategy.
• Identify and penetrate high-value prospective customers across GeminiSense’s target markets, including Alarm Receiving Centres (ARCs), security monitoring centres, airports, corporate and industrial organisations, facilities management, manufacturing, local government, and retail.
• Build and maintain a substantial qualified new-business pipeline.
• Generate your own opportunities through proactive outbound prospecting, direct outreach, networking, referrals, partners, industry events, and targeted account development.
• Conduct consistent, high-quality prospecting into target organisations and named strategic accounts.
• Identify multiple routes into target organisations and develop relationships with key stakeholders and influencers, including CEOs, Managing Directors, Operations Directors, Security Directors, Control Room Managers, IT leaders, and other relevant executives.
• Engage confidently with senior decision-makers to understand their operational, security, technical, and commercial challenges.
• Translate customer requirements into compelling GeminiSense solutions, highlighting operational and commercial benefits across alarm and incident management, CCTV/video monitoring, lone-worker protection, IoT and sensor monitoring, communications, workflow, and associated monitoring applications.
• Deliver compelling presentations, discovery sessions, and product demonstrations, collaborating with technical and product specialists.
• Develop strong commercial proposals, business cases, and ROI justifications.
• Own opportunities throughout the complete sales cycle, from initial contact through to contract signature.
• Maintain momentum and proactively identify and overcome obstacles to closing.
• Negotiate pricing, commercial terms, and contracts.
• Consistently achieve or exceed agreed new Annual Recurring Revenue (ARR) and revenue targets.
• Maintain a disciplined, accurate, and appropriately weighted sales pipeline.
• Deliver reliable monthly and quarterly sales forecasts.
• Develop strategic relationships with technology partners, integrators, and other organisations capable of generating new opportunities.
• Represent GeminiSense at relevant exhibitions, conferences, customer meetings, and industry events throughout the UK and Europe.
• Monitor competitors, market developments, and emerging opportunities across the security and monitoring technology markets.
• Provide structured customer and market feedback to Product, Marketing, and Leadership teams.
• Collaborate with Marketing to develop targeted campaigns while remaining personally accountable for pipeline creation and new customer acquisition.

What We’re Looking For

We are seeking a proven new-business salesperson with:

• A demonstrable track record of winning new B2B customers and exceeding sales targets.
• Strong evidence of personally generating significant sales pipeline rather than relying on marketing-generated or inbound leads.
• Experience selling complex B2B software, SaaS, or technology solutions.
• A history of successfully developing new territories, opening strategic accounts, and winning new logos.
• The confidence and ability to prospect consistently at senior and executive levels.
• Excellent discovery and consultative selling capabilities.
• Strong commercial instincts combined with a relentless focus on progressing and closing opportunities.
• Experience managing complex, multi-stakeholder B2B sales cycles.
• Confidence negotiating significant commercial agreements.
• The ability to translate sophisticated technical capabilities into clear commercial and operational benefits.
• Strong presentation, communication, and negotiation skills.
• Excellent pipeline-management and forecasting discipline.
• High levels of personal accountability, resilience, and self-motivation.
• The ability to operate independently and effectively within a remote environment.
• A willingness to travel throughout the UK and Europe as required.

Highly Desirable Industry Experience

Candidates with experience in the following markets will be particularly attractive:

Security Technology | Alarm Monitoring | Alarm Receiving Centres (ARCs) | Security Monitoring Centres | CCTV & Video Management | PSIM | Lone-Worker Solutions | Manned Guarding Technology | IoT & Sensor Monitoring | Access Control | Smart Buildings | Critical Event Management | Incident Management Software | Physical Security Software

An established network of contacts within the security, monitoring, facilities-management, or related technology sectors would be advantageous.

Experience selling into large enterprise customers and complex operational environments is highly desirable.

Additional European language skills and previous experience selling across multiple European territories would be advantageous.

The Person

We are looking for someone who is:

Competitive. Persistent. Resilient. Commercial. Accountable. Driven.

You should enjoy the challenge of opening doors that are initially closed. An unanswered email, unsuccessful call, or initial rejection should not end your pursuit of an attractive account. You will identify another stakeholder, find another route into the organisation, and continue developing the opportunity.

You will be comfortable creating opportunities from a relatively cold territory and will not require a constant stream of marketing-generated leads to remain productive.

You will be highly organised and disciplined in managing your territory, pipeline, and opportunities, while maintaining the urgency required to drive deals forward.

You will combine persistence and determination with professionalism, credibility, and consultative skills to sell sophisticated technology into large and potentially mission-critical organisations.

Above all, you will have a demonstrable history of turning prospecting activity into pipeline and pipeline into revenue.

How Success Will Be Measured

• New Annual Recurring Revenue (ARR) / revenue generated
• New customers and new logos won
• Qualified new-business pipeline created
• Pipeline coverage against sales target
• Target-account penetration
• Outbound prospecting effectiveness
• Qualified meetings and demonstrations generated
• Opportunity creation and conversion
• Sales-cycle progression
• Win rates
• Forecast accuracy
• Achievement against quarterly and annual sales targets