Script Writer

About the Role

We are looking for a creative and detail-oriented Script Writer to join our dynamic content team. The ideal candidate will have a deep understanding of short-form storytelling, social media trends, and audience psychology. You’ll be responsible for conceptualizing and writing engaging scripts for videos, ads, and branded content that resonate with Hindi-speaking audiences across platforms like Instagram, YouTube, and Facebook.

Key Responsibilities

• Create compelling short-form scripts (under 60 seconds) with strong storytelling flow.
• Translate content from Regional Language to English and English to Regional Language.
• Write sharp, attention-grabbing hooks to maximize engagement and retention.
• Craft platform-specific content for Instagram, YouTube, Facebook, and other channels.
• Analyze ad metrics (CTR, watch time, drop-off rates) to refine creative strategy.
• Collaborate closely with video editors, designers, and creative strategists to bring ideas to life.
• Translate copy ideas into strong visual narratives and impactful storytelling sequences.
• Identify and adapt to emerging content and creative trends.
• Simplify complex ideas into relatable and emotionally resonant content.
• Constantly read and watch diverse content (books, short films, ads) to expand creative vocabulary and visual literacy.
• Provide creative inputs during production to ensure content quality and tone consistency.

Qualifications & Skills

• Any Bachelor’s degree.
• 1–3 years of experience in content writing, scriptwriting, or copywriting (preferably digital/video content).
• Proven ability to write short-form content with a strong storytelling structure.
• Strong command over Regional Language and English (written and spoken).
• Deep understanding of Indian audiences and cultural nuances.
• Familiarity with digital metrics and performance-based storytelling.
• Must bring their own laptop to perform day-to-day tasks.
• Why Join Us?
  We’re scaling fast with strong fundamentals, on a mission to empower millions through AI and access. At Lokal, you’ll take ownership from day one, build for real impact, and help redefine the roadmap of how Bharat connects to opportunities, knowledge, and experts.