Sales Executive - ExpertEdge B2B Subscription Sales

ExpertEdge is Packt’s B2B subscription library, offering enterprise Learning & Development (L&D) teams a centralized platform for technical and business skills training. It combines interactive video, text, and assessment-based courses from trusted publishers and experts, covering domains like cloud, data, AI, cybersecurity, leadership, communication, and project management. The platform includes over 3,200 courses from 874 instructors and integrates seamlessly with existing Learning Management Systems (LMS) via xAPI.

The role involves selling ExpertEdge subscriptions to enterprise businesses, focusing on identifying and nurturing leads, building relationships with L&D and business leaders, and ensuring long-term client retention. The ideal candidate will research the B2B enterprise market, generate leads, and meet with businesses to sell access to the platform’s technical and soft-skills content.

The Role

• Develop and maintain relationships with large businesses to expand ExpertEdge's presence in the B2B enterprise market.
• Take full ownership of allocated geographic and enterprise accounts.
• Oversee the acquisition of new B2B clients while collaborating with the product team to accurately represent the evolving course catalog.
• Manage end-to-end renewal processes for existing enterprise subscribers to ensure sustained collaboration and growth.
• Establish and maintain strong relationships with key stakeholders, including L&D managers, HR leaders, and decision-makers.
• Conduct client meetings via video/team calls for international accounts and conduct on-site visits for India-based enterprise clients as needed.
• Conduct market research to identify growth opportunities and position ExpertEdge's content against evolving workforce training needs.
• Maintain strong networking and working relationships with businesses and Subject Matter Experts (SMEs) to ensure timely engagement and aligned decision-making.
• Stay informed about learning technology standards, LMS integration requirements, and trends in corporate L&D.
• Travel domestically within India as required for in-person client meetings; no international travel is required.

Key Responsibilities

• Research and identify potential enterprise clients in the B2B market.
• Generate new leads and convert centrally driven inquiries into sales.
• Meet regularly with potential and existing accounts to understand and document their L&D challenges and requirements.
• Present ExpertEdge's offerings effectively to decision-makers and stakeholders.
• Ensure timely follow-ups on leads and maintain strong relationships with clients.

Requirements

• Minimum of 3 years of experience in B2B business sales.
• Strong B2B subscription/SaaS sales and corporate L&D buying process knowledge.
• Excellent marketing, channel, relationship, and communication management skills.
• Entrepreneurial mindset, self-motivation, and a clear vision for organizational growth.
• Understanding of technology, technical learning solutions, and LMS ecosystems.
• Results-oriented with the ability to work with senior business leaders and L&D decision-makers.
• Exceptional time management skills and ability to meet deadlines.
• Strong relationship-building abilities and team player mindset.
• Proactive problem-solving and troubleshooting skills.
• Calm under pressure and ability to thrive in a fast-paced environment.

Benefits

• Bonus scheme
• 5-day working week
• 25 days annual holiday (plus bank holidays)
• Flexible hours: choose how, when, and where you work within India
• Training programs and certifications
• Group medical insurance
• Wellness initiatives