Growth Lead (Books) - Developer Relations & Community Growth

The Role

The Growth Lead (Books) at Packt sits at the intersection of technical expertise and commercial performance. This strategic, outward-facing role focuses on developer relations, community fluency, campaign ownership, and commercial judgment. It is not a sales role but a growth and ecosystem-building position with accountability for measurable outcomes.

The core objective is to build genuine, durable relationships within technical communities—identifying and winning the right voices: respected practitioners, open-source maintainers, conference speakers, and technical influencers. These relationships compound over time, driving author endorsements, workshop speakers, reviewers, and launch audiences.

The role bridges the gap between Packt’s technical credibility and commercial performance. Books sell not because of brand recognition but because buyers trust their accuracy. This role ensures credibility is visible on product pages, especially against AI-generated or independently published titles.

Key Responsibilities

• Expert Network & Influencer Relationships: Identify, approach, and build durable relationships with respected practitioners across technical communities (e.g., GitHub, LinkedIn, YouTube, Discord, Reddit). Secure endorsements, testimonials, forewords, and co-created content.

• Campaign Ownership: Design and execute title-specific promotion plans, including reviewer outreach, community activations, and contributor-driven campaigns. Sequence activities to maximize Amazon rank and sustain momentum.

• Partnerships & Bulk Licensing: Build relationships with vendors, training providers, universities, and bootcamps to secure bulk purchases and long-term collaborations.

• Community & Developer Relations: Activate communities across GitHub, Reddit, Discord, and Stack Overflow. Plan webinars, AMAs, and technical workshops to grow owned audience reach.

• Amazon Credibility Layer: Run structured programs for expert endorsements, coordinate reviewer outreach, and ensure credibility assets are in place before launch to sustain visibility.

Requirements

• Fluency in a technical community with credibility to engage with practitioners (no engineering background required, but conversational expertise is essential).

• Experience in developer relations, community management, or technical marketing.

• Campaign ownership experience with a focus on planning, sequencing, and measuring outcomes.

• Commercial judgment and comfort with data-driven accountability (e.g., Amazon performance metrics, campaign analytics).

• Strong written communication and public representation skills.

Success Metrics

• Commercial and rank performance of assigned titles (7-day, 30-day, 90-day units).

• Conversion strength of product pages and credibility consistency.

• Review volume, velocity, and quality.

• Growth and quality of the expert network (contributions secured, not just contacts).

• Owned audience reach and partnership revenue.

Why Packt?

Packt is a global, remote-first company with a culture of learning, collaboration, and performance. Benefits include:

• Flexible work (India-based), 5-day workweek, 25 days annual leave.

• Training programs, group medical insurance, and wellness initiatives.

• Opportunities for personal growth and career progression.