Sales Development Representative (Legal AI) - Early-Stage Commercialisation

Core Responsibilities

You’ll identify and engage the right law firms and enterprise buyers, initiating conversations, conducting demos, and driving opportunities through to commercial agreements.

You’ll work closely with our founders to refine our commercial strategy, ensuring the product delivers maximum value to early adopters.

This role is ideal for someone with hands-on experience in taking early-stage products to market, particularly in legal technology or enterprise software. You’ll independently manage outreach, discovery, trials, and negotiations, using insights to continuously improve our approach.

You thrive in resourceful, commercially driven environments where adaptability and judgment are key. You know when to involve others, when to pivot your strategy, and when to disengage from unaligned opportunities.

Key Responsibilities

Account & Relationship Building

• Develop a targeted account-based sales plan, focusing on law firms and buyers whose needs align with our specialized offering.
• Conduct thorough research on each account, identifying key decision-makers and crafting tailored outreach to secure initial conversations.
• Build cross-organizational relationships, progressing from early contacts to decision-makers who can sponsor, evaluate, and approve purchases.

Customer-Centric Conversations

• Lead discovery calls to uncover specific pain points beyond generic interest in AI, ensuring conversations are customer-driven.
• Deliver focused product demos aligned with customer needs, respecting their time and priorities.
• Qualify opportunities rigorously, transparently communicating the product’s capabilities and limitations.

Closing & Commercialisation

• Own the entire sales cycle—from first contact to negotiation and close—ensuring smooth trials and informed decision-making.
• Define clear trial objectives and success metrics, maintaining close engagement with users and accelerating the buying process.
• Collaborate with founders and product teams to address questions, resolve blockers, and support customer decisions.

Process Improvement

• Translate commercial goals into actionable plans, including account prioritization, outreach strategies, and next steps.
• Maintain a transparent pipeline with realistic forecasts, consistent qualification, and proactive follow-ups.
• Continuously refine the sales process—from initial meetings to trial conversion and closing timelines—based on learnings.

Product Market Fit

• Integrate customer feedback into discussions about positioning, pricing, and product priorities.
• Distinguish between feature requests that reflect broader opportunities and those outside the product’s scope.
• Work with the team to refine messaging and sales materials using real-world customer insights.

About Us

Dela Law is an early-stage legal AI startup developing software for legal professionals handling complex documents and questions where precision is critical. We’re now preparing to engage prospective customers and validate the commercial potential.

Joining early means direct access to founders, shaping our market entry strategy. The team provides product demos, branding, and materials; you’ll drive commercial execution to convert these into customer relationships.

If you enjoy solving complex customer problems, building trust, and steering promising products to signed agreements, we’d love to hear from you.

Requirements

Minimum:

• A proven track record of personally securing high-value B2B or enterprise software deals, ideally in legal technology.
• Experience winning early adopters for new products or selling in early-stage companies where the sales approach was still evolving.
• Ability to generate your own pipeline and manage the full sales cycle independently.
• Confidence navigating multi-stakeholder buying decisions and earning credibility with senior leaders.
• Strong discovery and demonstration skills: asking insightful questions, listening actively, and aligning product features to customer needs.
• Resourcefulness to research accounts, craft compelling outreach, organize follow-ups, and drive opportunities forward with minimal support.
• Sound commercial judgment, clear communication, and accountability for results.

Preferred:

• Experience selling legal technology or working with law firms and legal teams.
• Taking an early-stage software product to market or establishing its first repeatable sales process.
• Selling AI products where buyers require clarity on accuracy, capabilities, and practical value.

Benefits

Why Join Us?

• Become part of the founding team of a new AI legal platform backed by a profitable parent company.
• Shape the company’s architecture, product, and culture from its inception.
• Collaborate with a team that includes former OpenAI employees and has launched award-winning products.
• Leverage the resources, backing, and reach of the HyperionDev ecosystem while building something innovative.
• Work at the forefront of AI and developer tooling, with the freedom to experiment and innovate.