Regional Sales Lead (Mandarin-Speaking Market) - Affiliate Growth Strategy

Role Overview

The Regional Sales Lead owns the affiliate growth strategy and execution for the Mandarin-speaking market, reporting into our global Business Development (BD) team. You’ll be on the ground—sourcing and building relationships with crypto communities, Key Opinion Leaders (KOLs), High-Net-Worth (HNW) individuals, and professional traders to drive user acquisition and deepen Bybit’s presence in one of the world’s most active retail crypto markets.

Responsibilities

• Affiliate Network Building: Proactively identify, recruit, and develop affiliates with communities of HNW clients, professional traders, and active crypto participants.
• KOL & Influencer Partnerships: Source and manage relationships with crypto KOLs, influencers, and media channels—negotiate campaigns, co-branded content, and referral programs that drive registrations and trading volume on Bybit.
• HNW Client Management: Build and maintain direct relationships with high-net-worth individuals and trading groups; serve as their primary Bybit contact, ensuring they have access to relevant products (OTC desk, VIP programs, institutional-grade features).
• User Acquisition Strategy: Devise creative, locally-relevant approaches to acquire users—going beyond standard playbooks to find what works in the unique crypto landscape.
• Market Intelligence: Stay on top of crypto regulation, competitor activity (local and global exchanges), and community sentiment—feed insights back to regional and global leadership.
• Performance Optimization: Own and report on affiliate acquisition of OKRs—registration, deposit conversion, trading volume, retention—and iterate based on data to improve ROI.
• Cross-functional Collaboration: Work closely with Bybit’s product, compliance, marketing, and VIP teams to localize offerings and ensure the Mandarin-speaking user experience is best-in-class.

Requirements

• 3+ years of solid experience in cryptocurrency, FX, fintech, or financial services—with a demonstrable track record of building affiliate networks or BD pipelines from scratch.
• Business development or affiliate management experience—you understand the mechanics of referral economics, commission structures, and partner lifecycle management.
• Strong project management skills—comfortable juggling multiple partner relationships, campaigns, and deadlines simultaneously.
• A data-driven mindset—you understand acquisition OKRs (CPA, LTV, deposit conversion, volume per referred user) and use segmentation and analytics to optimize performance.
• Fluent in Mandarin—this is non-negotiable; you’ll operate between global HQ and local partners daily.
• Self-starter mentality—you don’t wait for instructions; you find the opportunity and bring the plan.

Nice to Have

• Previous experience at a crypto exchange—you know how exchange BD works.
• Experience working across time zones and cross-cultural teams in a global organization.
• Genuine passion for blockchain technology, DeFi, and the evolving crypto payments space.
• Existing relationships with Mandarin-speaking financial media, fintech associations, or institutional broker networks.