Regional Marketing Manager (APAC) - First Hire

Position Overview

You will be our first Marketing hire in Asia-Pacific, with full-funnel responsibility across Taiwan, Japan, Korea, India, and Southeast Asia — from awareness to pipeline, and the brand that holds it together.

This is a build-from-scratch opportunity. There is no regional team waiting for you, no established agency roster, and no library of localized content. In your first months, you will adapt globally developed work to local relevance, but quickly need to define what is led from APAC and what the long-term strategy looks like, including:

• Identifying local partners with the biggest global impact
• Designing market-specific launches (e.g., Bangalore vs. Tokyo vs. Taipei)
• Establishing European credibility with engineering buyers unfamiliar with Axelera

As the first hire, you must balance hands-on tactical work with building the strategy Axelera needs for success. Over time, more hires will join, but the ideal candidate will thrive in owning the entire APAC marketing funnel locally (with global peer support). In year one, expect to:

• Write briefs, attend booths, and review/edit content yourself
• Shift focus from execution to strategy as the region grows

Key Responsibilities:

• Own the APAC marketing plan and budget, justifying regional investment allocations

• Run full-funnel programs in-region: demand generation, content, digital, PR, and targeted events for each market

• Ensure localized positioning resonates with engineers and executives—not just translations but tailored messaging

• Lead regional event presence, from Computex and SEMICON to country-level shows where customers engage

• Collaborate with in-region Sales teams to align marketing with key accounts and relationships

• Share insights with the global marketing team and integrate global launches into the region

• Report on pipeline contribution and transparently assess what works and what doesn’t

Qualifications

Required:

• Full-funnel B2B technology marketing experience in APAC, including both strategy and hands-on execution

• Proven track record across Taiwan, Japan, Korea, India, and Southeast Asia, with deep understanding of market differences

• Experience selecting, briefing, and managing agencies, with judgment on when to outsource vs. in-house

• Comfort with technical products and audiences, ideally in semiconductors, hardware, embedded systems, or infrastructure

Helpful (not required):

• Experience as an early/first marketing hire in a region

• Existing relationships with regional trade press and analysts

• Familiarity with compute ecosystems and go-to-market strategies

• Professional English plus at least one regional language, with cultural fluency to review local-language work

How We Work

Autonomy and Exposure: You will have full ownership of priorities, strategy, and defense. No micromanagement—just real impact. Ideal for those seeking career-defining responsibility.

AI Integration: AI is used daily for research, drafting, analysis, and campaign production. Expect you to already leverage AI in your workflow, not as a new skill to adopt.

Quality Standards: AI-generated content (e.g., translations, case studies) must meet brand standards. Inaccuracies in local languages or messaging can harm credibility—quality over speed.

Learning Opportunities: This role is about shaping and adapting to a fast-moving market, not just marketing.

What Success Looks Like in Year One:

• A regional marketing plan with named priority markets and agreed-upon budget

• Established agency relationships in priority markets, producing high-quality local-language content

• Measurable pipeline contribution from marketing efforts, reported consistently

• Axelera’s credible presence at key regional events

• A clear recommendation for the next phase of the APAC marketing team

Location

Based in India with a remote setup. Hire the best talent regardless of location. Expect 20% travel across the region, with periodic trips to meet the global team. Overlap with European and American working hours is required.

What We Offer

An opportunity to shape a dynamic, fast-growing, international organization. Benefits include:

• Attractive compensation package, including pension, insurances, and company shares

• An open, creative, and innovative culture with collaborative ownership