Regional Lead - Direct to Customer (D2C) Channel

The Regional Lead will oversee the strategy, leadership, performance, and risk outcomes of a defined Direct Relationship Management region. This senior leadership role combines commercial accountability, performance management, local go-to-market strategy, risk oversight, and cross-team collaboration within Allica Bank’s Direct to Customer (D2C) channel.

Core Responsibilities:

• Lead, develop, and performance-manage a high-performing regional team of Relationship Managers and Business Development Hunters, ensuring a culture of accountability, pace, and continuous improvement.
• Own delivery of the region’s commercial plan, ensuring all agreed commercial targets are met.
• Prepare and present data-driven performance updates, regional plans, and recommendations to senior stakeholders, demonstrating strong judgment and ownership of outcomes.
• Leverage regional performance data, CRM insights, and local market knowledge to drive timely actions for maximizing regional performance.
• Provide hands-on leadership, coaching, and support to colleagues, including regular one-to-ones, pipeline reviews, performance interventions, and development planning.
• Develop and execute local business development strategies, fostering strong local networks with established SMEs, accountants, solicitors, and business groups.
• Drive Allica’s ambition to become the Most Recommended Bank for SMEs in the region, ensuring outstanding service and local expertise.
• Ensure compliance with risk and control activities aligned with Allica’s risk appetite and policies.
• Support the evolution of the D2C operating model, identifying scalable ways of working as the channel grows.
• Role-model Allica’s culture and values, ensuring consistent reflection in team operations.
• Collaborate with internal teams to maximize customer and colleague experiences.

Key Qualifications:

• A proven senior commercial leader with 5+ years of experience leading relationship management, business development, or sales teams in a regional leadership environment.
• Deep understanding of SME banking, commercial lending, relationship-led origination, credit assessment, facility structuring, portfolio management, and risk management.
• Track record of exceeding commercial objectives while maintaining high standards of customer service, risk management, and colleague engagement.
• Evidence of career progression and outperformance, with a history of improving teams, processes, and business performance.
• Practical, hands-on, and resilient leadership with the ability to operate at pace, solve problems, and take ownership.
• Strong forecasting, CRM, and reporting skills, translating metrics into actionable coaching and improvements.
• Exceptional people leadership, including hiring, coaching, and retaining talent while fostering a high-performance environment.
• Excellent interpersonal, communication, and influencing skills to represent Allica effectively with customers, prospects, and stakeholders.
• Strong external market perspective, including local SME communities, professional adviser networks, and competitor activity.
• Alignment with Allica’s values, demonstrating integrity, judgment, and energy to lead by example.