Product Marketing Manager (Post-Close Activation Focus)

The Product Marketing Manager will own how Audiohook is positioned, launched, and adopted — with a special emphasis on post-close activation. You'll ensure customers don't just sign on but quickly reach value, expand usage, and become long-term advocates. This role partners closely with Sales, Customer Success, Product, and Demand Gen to turn the platform's strengths into clear customer outcomes.

Key Responsibilities

Post-Close Activation

• Design and operationalize the customer onboarding journey, in-product education, and lifecycle communications that drive time-to-value and feature adoption
• Partner with Customer Success and Sales to identify activation drop-off points and ship targeted programs to improve them
• Increase 90-day customer activation rate by a measurable amount within 6 months of hiring
• Build customer-facing case studies, testimonials, and reference programs that fuel both new business and expansion

Positioning & Messaging

• Own positioning, messaging, and narrative for Audiohook's platform and key product lines
• Conduct ongoing customer, prospect, and competitive research to sharpen positioning and identify opportunity areas

Launches & Sales Enablement

• Lead go-to-market for new product launches: positioning, sales enablement, customer communications, launch assets, and measurement
• Build sales enablement assets: pitch decks, one-pagers, battle cards, ROI calculators, and objection-handling guides

Cross-Functional Collaboration

• Partner with Demand Gen on campaign messaging and Product on roadmap inputs from the field
• Communicate clearly and proactively in a remote-first environment

Qualifications

Required

• 4+ years of B2B product marketing experience
• Demonstrated experience owning post-close activation, onboarding, or lifecycle marketing — not just top-of-funnel launches
• Strong writing skills; able to turn complex technical capabilities into clear, compelling narratives for buyers and users
• Hands-on experience with product launches end-to-end: positioning, enablement, communications, and measurement
• Comfortable working directly with customers — interviews, advisory boards, win/loss research

Preferred

• Experience in adtech, martech, or SaaS
• Experience building reference programs or customer advocacy motions
• Experience in a startup or high-growth company
• Comfort using AI tools to research, draft, and iterate on messaging