Product Marketing Manager

Job Overview

The Product Marketing Manager is responsible for conceiving, developing, and maintaining innovative integrated go-to-market (GTM) strategies that drive demand in assigned markets. This role works in partnership with cross-functional teams to develop effective messaging, obtain market intelligence, build sales enablement, and deliver compelling assets.

Essential Duties & Responsibilities

• Provides support to cross-functional teams with the goal of successful GTM outcomes
• Researches, analyzes, and documents findings; may coach and review the work of other team members
• Designs, delivers, and executes marketing and communication strategies
• Analyzes and assesses performance of marketing strategies and recommends improvements
• Models new product plans and routes to market, accounting for required resources and payback periods
• Establishes relationships with executive leaders to present product functionalities
• Drives end-to-end planning processes and core priority settings
• Works with executive leadership to drive outcomes, align with business owners and stakeholders, mitigate risk, and deliver value to internal and external customers
• Drives evolution of the business through simplification and transformation activities
• Develops and manages positioning and messaging for product expansion strategies in new markets
• Identifies customer needs, oversees market research, and monitors market trends and competitive landscapes
• Communicates the value proposition of products and develops tools to support the selling process
• Monitors internal processes for efficiency and validity pre- and post-GTM
• Manages market persona mapping and marketing intelligence
• Assists marketing programs that drive demand for products within assigned markets
• Communicates and collaborates cross-functionally to determine the ‘why’, ‘what’, and ‘when’ of products to position them appropriately
• Initiates and fosters relationships to create new products and enhance functionality of existing products and product lines
• Assists with product market requirement phase of market analysis, total addressable market size, and competitive landscape
• Interfaces with all partner-centric listening posts to gather input and communicate product strategies
• Assists with training material messaging and educational content
• Identifies opportunities to out-position competitors based on product differentiation, both short and long term

Knowledge, Skills, and Abilities Required

• Ability to manage projects and processes independently with limited supervision
• Advanced knowledge of applicable work area
• Ability to situationally adapt and understand new technology/processes as per business and partner requirements
• Knowledge of the Technology Solution Provider Market and its submarkets
• Ability to deliver unified product demonstrations and presentations to customers and prospects
• Strong communication skills and presentation skills, both verbal and written, with the ability to communicate across business and technology
• Strong problem structuring, identification, and resolution skills
• Ability to translate ideas into clear, high-impact communications (e.g., emails, papers)
• Ability to work in a rapid-pace environment with multiple and shifting priorities, while maintaining good judgment
• Ability to define and create use cases, detailed personas, key themes, customer lifecycle messaging, differentiated value propositions and ROI, and sales enablement readiness in partnership with other teams
• Strong business awareness and acumen

Educational/Vocational/Previous Experience Recommendations

• Bachelor’s degree in a related field or equivalent business experience
• 4+ years of relevant experience
• Preferred: MBA or related master’s degree
• Preferred: Product Marketing certification(s)