Product Marketing Manager

Waymark

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Waymark (operating under waymarkcare.com, legally Waymark Care, Inc.) is the premier, enterprise-grade technology-enabled Medicaid care management platform, public benefit corporation, and value-based healthcare orchestration powerhouse engineered to act as the definitive, high-velocity community-based intervention, rising-risk stratification, and social determinants of health (SDOH) enablement layer for managed care organizations (MCOs), health plans, and primary care providers. Founded by prominent healthcare technology entrepreneurs and physicians Dr. Rajaie Batniji, Dr. Sanjay Basu, and Afia Asamoah, the platform completely eliminates the severe systemic friction of modern safety-net healthcare delivery—where Medicaid beneficiaries lose critical health momentum, experience fragmented treatment paths, and fall into preventable acute crises because legacy healthcare systems are reactive, inaccessible, and disconnected from non-clinical social needs like food insecurity, unstable housing, and lack of transportation—by deploying a sophisticated, evidence-based care delivery engine. Moving far beyond traditional, passive telehealth applications, corporate case management lines, or standard clinical EHR frameworks, Waymark natively unifies a proprietary machine learning-driven risk analytics platform (Waymark Signal) that preemptively identifies rising-risk enrollees, multi-disciplinary localized mobile squads (including community health workers, licensed behavioral therapists, clinical pharmacists, and care coordinators), automated administrative paperwork and prior-authorization pipelines, and extensive community-resource routing networks into a single high-availability population health workspace. Proving its category-defining impact in peer-reviewed clinical research published across major digital medicine journals, the platform's integrated AI-guided interventions have successfully driven a 22.9% reduction in all-cause acute care events across major statewide cohorts. Backed by over $45 million in elite institutional venture capital—anchored by a foundational funding matrix from New Enterprise Associates (NEA) alongside top-tier healthcare and technology investors—the organization scales its specialized community footprint across major markets including Ohio, Virginia, and Washington. Under the hood, its technology core utilizes sophisticated offline reinforcement learning algorithms, advanced graphical structure learning mechanisms built to target heterogeneous treatment effects, and zero-data-loss security layers designed to streamline administrative intake from 38 minutes to 25 minutes without decreasing patient-facing field velocity. What sets Waymark apart is its uncompromising dedication to replacing fragmented, reactive safety-net programs with absolute clinical predictability, scalable value-based risk sharing, and proactive intervention velocity; by bridging the gap between performance-intensive structural data analytics and the daily, real-world human needs of low-income populations, the enterprise remains the definitive cornerstone of modern algorithmic population health management and global Medicaid care transformation.