Product Marketing Manager

We're looking for a Product Marketing Manager to own conversion optimization across our web funnel — from landing page to payment. You'll run A/B tests, generate and prioritize growth hypotheses, and work closely with marketing and product to turn traffic into paying subscribers.

What You’ll Do

• Own the web funnel: landing pages, paywalls, checkout, and subscription flows.
• Design, launch, and analyze A/B tests end-to-end (hypothesis → setup → stat-sig readout → rollout).
• Build and maintain a hypothesis backlog; prioritize by expected impact.
• Optimize pricing, paywall, and subscription offers (trials, plans, upsells).
• Collaborate with acquisition teams — align funnel changes with traffic sources and campaign strategy.
• Track funnel metrics (CR, ARPU, LTV, trial-to-paid, churn) and report on test results.

What We’re Looking For

• 3+ years in conversion rate optimization for web products/funnels.
• Hands-on A/B testing experience specifically with web payments and subscriptions — you know how checkout, billing, trials, and renewals work.
• Strong understanding of traffic sources and paid acquisition (Google Ads, Meta, etc.) and how traffic quality affects funnel performance.
• Proven track record of hypothesis generation and shipping winning tests.
• Data-driven: hands-on experience with product analytics tools (Amplitude, Mixpanel, or similar), funnel metrics, and basic statistics (sample size, significance).
• Experience in collaborating with development teams.
• Strong written communication and the ability to work autonomously in a remote, async environment.
• Comfort with ownership, transparency, and a results-driven mindset.

Nice to Have

• Experience with subscription apps / SaaS / consumer web products
• Familiarity with payment providers (Stripe, Paddle, etc.)
• Experience with BI tools