Product Manager, Self-Serve Acquisition and Activation

Every business that comes to Float walks through the same front door: our self-serve experience. This role owns it. You'll be the product manager for how new customers discover Float, sign up, and reach their first real moment of value — and for the stream of experiments that makes that path better every week. The systems, the frameworks, and a dedicated engineering and design team are already in place; what's missing is someone in the seat driving the engine. Your first mandate is to prove a new way in — a referral motion, a partner channel, a new segment — while dramatically raising how fast the team learns.

This is a hands-on, high-velocity seat. You'll work inside the engineering team's day-to-day rather than above it, ship small changes constantly rather than saving up for launches, and use AI to build and test far more than a squad this size normally could.

What You'll Be Responsible For

• Own Float's self-serve acquisition and activation experience end to end, from first touch to an activated customer
• Build and run a high-volume experiment program across that surface — deciding what to test, how to test it, and what each result actually means
• Take new acquisition channels and segments from an idea to something repeatable
• Work day to day with a small, dedicated engineering and design team, keeping high-value work in front of them
• Prioritize a backlog that will always be longer than capacity, and be able to defend every call
• Use AI to prototype, ship, and learn faster than the team could otherwise
• Absorb inputs from product, engineering, design, risk, operations, and go-to-market, and turn them into one coherent plan
• Share what you learn across the company so other teams can act on it

About You

Here's what sets you up for success at Float:

• You Put Customers First, Always. You care deeply about delivering meaningful value. Whether you're building internal systems or customer-facing features, you're always thinking about how to make life better for our users.
• You Act Like an Owner. You take responsibility for outcomes, step up to challenges, and seek solutions proactively—doing what's best for the business, not just your role.
• You Think Big and Move Fast. You're energized by building from 0 to 1. You're not afraid to challenge the status quo, experiment quickly, and learn as you go.
• You Constantly Learn and Grow. You're hungry to improve your craft and open to feedback. You bring a growth mindset to everything you do.
• You Raise the Bar. You care about doing things well and efficiently. You balance speed with rigor and always look for ways to improve how we work.
• You Win as a Team. You're a generous collaborator who values communication, context, and shared wins. You lift others up and help make the team stronger.

What you'll bring

• 4+ years in product management, including meaningful time on a growth, self-serve, or product-led surface
• Hands-on experimentation experience — you've personally run tests on a live product and can point to what moved
• Fluency with more than one kind of experiment, and the judgment to know which one a given question calls for
• Strong prioritization instincts, backed by reasoning you can explain and defend
• Product craft: you care about the happy path and the edge cases, not just the top of the funnel
• Clear, concise communication that adapts to the audience, from engineers to senior leaders
• Practical, daily use of AI in how you build, prototype, and learn

This may not be the role for you If:

• You want a strategy-first seat with distance from the day-to-day build
• You believe every question needs a statistically significant A/B test before you can act on it
• Your growth experience is mostly upper-funnel — ads, spend, and campaigns — rather than the product experience itself
• You'd rather ship one large bet a quarter than ten compounding changes
• You want a fully defined backlog handed to you
• You see AI as optional or theoretical rather than part of how the work gets done

Flexible Work Model

Float is Toronto-based with a hybrid model: in-office collaboration days, plus occasional in-person time for workflow-discovery sessions. Remote candidates within Canada considered, with occasional travel to Toronto.

Why You Should Join

• Work at one of Canada's fastest-growing fintech companies
• Make a real impact in a high-autonomy, high-growth role
• Collaborate with an ambitious and supportive team
• Competitive compensation, equity options, and benefits
• Hybrid work model – we are based in Toronto with in-office days for connection and collaboration
• Enjoy catered team lunches every Tuesday, Wednesday and Thursday
• Bring your pup to our dog-friendly office
• Thrive in a high-trust, high-performance culture where your work truly matters

At Float, you’ll thrive if you’re bold, curious, and eager to make a real impact. We're building something special—and having a lot of fun along the way. If you’re excited to build, grow, and win together, we’d love to meet you.