Product Manager - Real Estate Platform

Property Reach, a division of PeopleFinders, LLC is seeking a dynamic Product Manager to lead its Real Estate platform strategy.

Key Responsibilities:

• Product Strategy and Vision:
  • Own and evolve the product roadmap for the Real Estate platform, translating market trends, competitive insights, and customer feedback into a clear set of priorities.
  • Define the product vision and strategy in partnership with leadership, ensuring alignment with company goals and revenue targets.
  • Identify opportunities for product innovation and differentiation that strengthen the platform’s competitive position within the real estate industry.
• Product Discovery and Customer Insights:
  • Engage directly with real estate brokers, agents, property management companies, and other end users to understand their needs, pain points, and workflows.
  • Conduct market research and competitive analysis to inform product decisions and uncover new opportunities.
  • Translate customer feedback and usage data into well-defined product requirements and user stories.
• Execution and Delivery:
  • Partner with engineering, design, and QA teams to plan sprints, prioritize the backlog, and ship high-quality features on schedule.
  • Write clear product specifications, acceptance criteria, and success metrics for new features and enhancements.
  • Manage trade-offs between scope, timeline, and quality to keep releases on track and aligned with business priorities.
• Cross-Functional Collaboration:
  • Work closely with Sales, Marketing, and Customer Success to align product releases with go-to-market plans, pricing, and packaging.
  • Serve as the internal voice of the customer, ensuring product decisions reflect real market needs and business impact.
  • Communicate roadmap, priorities, and progress clearly to stakeholders across the organization, including leadership.
• Data-Driven Decision Making:
  • Define and track key product metrics (engagement, adoption, retention, conversion) to measure feature success and inform iteration.
  • Use data and experimentation (A/B testing, cohort analysis) to validate hypotheses and guide product decisions.
  • Monitor churn and customer health indicators, working with Customer Success to identify and prioritize retention-driving improvements.

Required Skills and Experience:

• Deep understanding of the real estate industry, including market trends, key players, and pain points.
• Proven track record as a Product Manager in SaaS, ideally within the real estate technology space.
• Strong ability to translate customer and market insights into a clear, prioritized product roadmap.
• Experience working closely with engineering and design teams in an agile development environment.
• Excellent communication and presentation skills to effectively engage with stakeholders across the business.
• Data-driven decision-making capabilities, with experience analyzing key metrics to guide product strategy.
• Familiarity with product management tools (e.g., Jira, Productboard) and CRM systems.