Product Manager, AI

Hims & Hers is the leading health and wellness platform, redefining healthcare with a mission to help the world feel great through better health. They deliver affordable, accessible, and personalized care from diagnosis to treatment to delivery.

About the Role:

Hims & Hers is hiring a Product Manager, AI to lead the next generation of AI-powered experiences across patient journeys. This role focuses on guidance, education, adherence, and ongoing health support.

The role sits at the intersection of consumer experience, messaging, and provider workflows, requiring someone to apply AI capabilities to create delightful, trustworthy, and high-impact product experiences. Responsibilities include shaping product vision and metrics, collaborating with engineering, data science, design, clinical, and operations teams to ship and iterate.

Ideal candidates are excited about building creative, AI products grounded in measurable health and business outcomes that make people feel better.

Key Responsibilities:

• Drive AI projects and roadmaps from 0-1 concepts to global scale across key patient and messaging experiences.
• Define clear problem statements, success metrics, and guardrails balancing user value, clinical safety, and business impact (engagement, adherence, LTV, provider throughput).
• Bridge patient and provider experiences, ensuring AI surfaces are coherent across patient interfaces, provider tools, and internal workflows.
• Partner with Engineering, Data, and Applied AI teams to transform model capabilities (LLMs, agents, retrieval, personalization systems) into delightful user experiences.
• Design AI systems with safety and trust as first-class priorities, aligning with Care Operations, Clinical, and Legal teams to define escalation rules, failure modes, and safeguards.
• Drive experimentation and continuous learning using A/B tests, cohort analysis, and qualitative research to refine experiences and tune models against real-world outcomes.
• Champion grounding and truthfulness by integrating structured data, guidelines, and retrieval into AI flows, and defining bar-raising evaluation standards for hallucination and safety.
• Collaborate with Operations and Support teams to understand edge cases, failure scenarios, and operational load, incorporating insights into product and system design.
• Communicate clearly and crisply with executive stakeholders, surfacing tradeoffs, risks, and progress across a portfolio of AI initiatives.

Required Qualifications:

• 3+ years of Consumer Product Management experience, with substantive experience building applied AI/ML-powered or data-intensive products.
• A track record of shipping high-quality consumer experiences that drive engagement, retention, and measurable business outcomes.
• Familiarity with LLM-based systems (prompting, evaluation, retrieval, tools/agents, reinforcement or feedback loops).
• Strong product sense for consumer-guided experiences (e.g., assistants, flows, onboarding, habit-forming products) and how to keep them intuitive, simple, and trustworthy.
• Demonstrated ability to define and iterate on metrics, including user-level (activation, retention), system-level (goal completion, latency), and safety/quality metrics.
• Background in A/B testing, causal inference, or experimentation platforms for consumer-facing products.
• Operate with radical accountability and own outcomes end-to-end.
• Excellent cross-functional communication and influence skills that build trust across disciplines and seniority levels.