Product Growth Manager

You'll join our Product Growth team to help build the mechanics that turn Heidi users into Heidi advocates.

Growth at Heidi isn’t about metric hacks or dark patterns. It’s about deeply understanding why users love Heidi and protecting and strengthening that at every touchpoint. You’ll work on some of the most important problems in the business. Every improvement you ship compounds across our entire user base.

You'll get reps across the full funnel — from distribution and virality to activation and monetisation — while developing the analytical rigour and product intuition that defines great PMs.

What you’ll do:

• Define the approach and strategy for your pod (Distribution, Engagement, Monetisation, or First Time Experience).
• Develop a clear understanding of Heidi’s future state and identify the obstacles between today and making that vision a reality.
• Partner closely with Product, Design, and Engineering to ship quickly and measure rigorously.
• Analyse user behaviour to uncover friction points and opportunities across the user journey.
• Run experiments to improve key metrics such as signup conversion, week two retention, feature adoption, and self serve revenue.
• Evangelise your work by sharing customer stories, building dashboards, and helping your team understand the impact of what you are building.

What you'll need:

• Comfort with ambiguity. You do not follow playbooks. You form considered hypotheses through deep thinking and have the conviction to see them through.
• Excellent design thinking. You know what a great product looks like and appreciate how nuance in an experience can determine success or failure.
• Intellectual curiosity and an obsessive learner. You seek to understand why users behave the way they do and how products can influence behaviour.
• A strong bias for action. You would rather ship something imperfect and learn than debate endlessly.
• A founder mindset. You operate with high agency, think holistically about the business, and do not optimise for a single metric or persona in isolation.
• Strong analytical skills with comfort using data, experimentation, and data-informed decision making.
• Clear written and verbal communication, with the ability to distil complex analysis into actionable insights.
• Bonus experience in B2B SaaS, healthcare, or high growth startups.

How we show up:

• Build for the next decade, not next quarter. Our targets are outrageous on purpose. The world's health doesn't have the luxury of incrementalism.
• Lead, don't wait. We treat tomorrow's problems today. Sometimes we build what's needed before it's wanted, and we're fine with that.
• Follow the evidence. Trust the patient. We pursue truth relentlessly. But when the subjective and objective disagree, we treat the patient, not the numbers. Ego is a comorbidity we can't afford.
• Own the outcome. Everyone here carries the company. Raise problems with solutions, solve them end-to-end, and never be a bystander.
• Ship, measure, go again. A button today, a workflow tomorrow. More iterations beat better planning. We're precise at pace, not reckless.
• Live in clinicians' reality. Not the ideal workflow, the twenty-patients-before-lunch actual one. We build for exhausted humans, and we'd better be decent ones while we do it.

Why Heidi?

You’ll join a team measured on real-world impact, not press cycles. We live and breathe the challenges of modern health systems, and are laser-focused on enacting the change we’d like to see. We’re medicos, engineers, builders, and designers who’ve felt (on every side of the equation) what non-care feels like, the moral and practical toll as a provider or receiver.

Building what we’re building isn’t always easy. Standard tech playbooks routinely fail in healthcare, and the friction of the medical system will test your perseverance. But we didn’t choose easy; we chose a purpose-driven mission that actually matters. We hold ourselves to a higher standard because healthcare demands it.

If you join Heidi, you recognize that the deeper question isn’t whether AI can solve the global healthcare crisis, but whose hands will shape it.

True A-players progress extremely fast here. The nature of the scale-up game is demanding, but we value sustainable performance and mental health. You're trusted to perform, and you set your schedule. We operate on outcomes > inputs, not process theatre. We all take the bins out, metaphorically and literally.

We take care of you.

We offer a $1,000 annual learning and development budget, a $150/month health and wellness allowance, a $500 home office budget, 26 weeks paid primary parental leave and 18 weeks paid secondary parental leave, fertility support up to $10,000, four weeks of work from anywhere per year, and serious equity.