Performance Marketing Manager (Web)

About the Role

We're hiring a Performance Marketing Manager to own paid acquisition for our web product.

This is a web-first role. You will own the funnel from ad impression to paid subscription, across Meta, TikTok and Google, with real budget behind it from day one. ImagineArt is a consumer subscription product, so the numbers that matter to you are CAC, payback window and trial to paid conversion, not lead volume or MQLs.

The honest constraint in this role is creative. In consumer AI, paid social rewards volume and iteration speed more than clever targeting, and you will be shipping a lot of creative against a product that generates images and video. That is an unusual advantage and we want someone who will actually use it.

What You'll Do

Own paid acquisition on the web

• Own strategy and daily execution across Meta, TikTok and Google
• Manage budget at real scale, with responsibility for CAC and payback targets
• Build and scale web to web and web to app funnels, including paywall and checkout testing

Make the funnel convert

• Run structured CRO on landing pages, paywalls, pricing and onboarding
• Own trial to paid conversion alongside product and growth
• Build the measurement setup you need, from attribution through to incrementality testing

Ship creative at volume

• Work with designers, editors and creators to keep a constant flow of new ad concepts
• Build a testing cadence where losing creative is killed fast and winners are scaled
• Use ImagineArt itself, and AI tooling generally, to compress the time from idea to live ad

Own the numbers

• Report on spend, CAC, payback, LTV and contribution margin honestly, including what is not working
• Forecast what more budget would actually buy
• Decide where the next dollar goes

What We're Looking For

Required

• You have personally managed $1M+ USD in paid media. Not an agency aggregate across many clients, not a team total. Budget you owned.
• Direct experience with consumer subscription economics: CAC, payback window, trial to paid
• Hands-on ownership of Meta, TikTok or Google at meaningful daily spend
• Web funnel experience. You have built and optimised web checkout or paywall flows, not only app store installs.
• You can show your own numbers and explain what you would do differently

Nice to have

• Experience in consumer AI, creative tools, or another category where creative volume is the bottleneck
• AI tooling already inside your own workflow, not just as a product you market
• Experience scaling in more than one market or language
• Comfort working across time zones with a distributed team

Not a fit if

• Your experience is mainly B2B lead generation or brand marketing
• Your spend figure is an agency total rather than budget you owned
• You need a large existing team and established processes to be effective

How We'll Assess You

We will ask you one question early, so you may as well know it now: what is the largest monthly budget you personally owned, on a single account, and what was the payback window. Bring real numbers. We would much rather hear about a channel that stopped working and what you did about it than a highlight reel.

Why Join

• Profitable, no outside funding, so the growth is real and so is the budget
• A product that makes the creative your ads depend on
• Direct access to founders and genuine ownership of the number
• Full-time, and we are flexible on location for the right person