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Logical
Marketing & Sales 8h ago

Local Digital Marketer (Mainland China)

Logical
ChinaChina
Contract
Not Disclosed
Mid-Level

Job Description

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Core Responsibilities

Execute local digital marketing campaigns based on regional marketing strategy, business objectives, target audience, budget, and campaign timelines.

Adapt regional campaigns to the China market based on local customer behavior, market trends, language, culture, and channel dynamics.

Support the ongoing operation and optimization of the WeChat Official Account and related WeChat ecosystem activities.

Support paid digital campaigns, audience targeting, and geo-targeting on China's platform ecosystem.

Conduct Chinese keyword research and support Baidu and Bing SEO, including indexing, on-page optimization, internal linking, and rank tracking.

Develop and localize marketing content into Simplified Chinese, including ad copy, WeChat articles, landing-page copy, email content, and short-video scripts.

Localize white papers, case studies, technical resources, and conference materials while preserving brand intent.

Coordinate with internal teams, agencies, designers, and other external partners for content and campaign production.

Monitor campaign performance and optimize based on impressions, CTR, CPC, CPL, conversion rate, lead volume, and ROI/ROAS.

Conduct A/B testing on creatives, messaging, audiences, channels, and landing pages.

Provide local market insights, competitor observations, and recommendations to the Marketing Lead.

Prepare regular campaign performance reports with actionable recommendations.

Market-Specific Requirements

  • Native or professional-level Mandarin Chinese and strong professional English.
  • Current residence in Mainland China.
  • Hands-on experience with WeChat marketing, Baidu SEO, and Chinese keyword strategy.
  • Ability to localize marketing content rather than translate it literally.
  • Preferred: experience in electronics, manufacturing, engineering, technology, or another technical B2B sector.

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Logical (formerly Logical Media Group) is a premier, enterprise-grade digital growth partner engineered to orchestrate massive-scale marketing ecosystems and intelligent, frictionless customer-acquisition workflows. Operating as a full-service strategic consulting and digital-marketing hub, the company eliminates the operational friction of traditional, legacy "vendor-juggling" models—which frequently suffer from fragmented channel-strategy, opaque ROI-attribution, and slow cross-platform execution—by seamlessly deploying advanced "Connected Growth" telemetry, rigorous cross-departmental automation architectures (Performance, Creative, Automation, Insight), and cohesive CRM-integration frameworks. Moving beyond rigid legacy agency paradigms, Logical empowers fast-scaling B2B and B2C brands to dynamically synchronize their paid-media, search-intent, creative-production, and HubSpot-ecosystem pipelines with elite, scalable, and audit-ready execution. Under the hood, their sophisticated proprietary operational infrastructure—built on nearly 20 years of data-driven market expertise—natively manages complex global marketing-data ingestion, instantaneous performance-optimization routing, and automated lead-nurturing workflows, providing the necessary operational foundation for lean marketing teams to achieve "clarity, confidence, and control." What sets Logical apart is its uncompromising dedication to frictionless revenue-orchestration; by bridging the gap between highly technical, performance-intensive digital-growth demands and accessible, partner-driven strategic guidance, the firm empowers modern organizations to radically accelerate their market-share velocity, eliminate systemic marketing bottlenecks, and build an unassailable foundation for continuous commercial and institutional dominance in the modern, AI-transformed digital-marketing landscape.

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