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Oxylabs
Marketing & Sales 8h ago

China Growth Marketing Lead (Paid Search, SEO, Native Channels)

Oxylabs
ShanghaiShanghai
Full-time
Not Disclosed
Senior-Level

Job Description

Key Skills Required

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Native ChannelsChina Digital MarketingPaid SearchGrowth Strategy

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In this role, you will:

Acquisition ownership & growth strategy

  • Translate market knowledge into a clear channel roadmap: what to run, where, why, and with what target metrics.

Paid acquisition

  • Own Paid Search in China: structure, keywords, landing pages, budgets, bidding strategy, and reporting.
  • Launch and optimize campaigns on relevant China ad ecosystems (based on product fit): Baidu, 360, Shenma, Toutiao/Bytedance, Tencent, etc.
  • Collaborate with design/content to produce high-converting ads and landing pages.

SEO growth (strategy + collaboration)

  • Define SEO strategy for China: topic clusters, landing page plan, competitor gap analysis, keyword priorities.
  • Partner closely with China Content Manager: turn strategy into execution while you own outcome metrics (traffic quality, signup/purchase conversion).
  • Identify technical/UX localization improvements that raise China CR% and reduce funnel drop-offs.

Native China channels & partnerships

  • Identify and scale acquisition through native channels (depending on market reality): Zhihu, WeChat ecosystem, Bilibili, forums/communities, KOL/KOC collaborations, developer communities, etc.

Market intelligence & competitor advantage

  • Maintain a clear view of competitor positioning, pricing tactics, channel mix, and messaging in China.
  • Bring competitor-informed playbooks and adapt them to our product and brand.
  • Monitor regulatory/market changes affecting proxy/scraping usage and marketing feasibility.

Cross-functional leadership

  • Work with Product/Dev to ensure China users have a smooth journey (payment, onboarding, docs endpoints, tooling expectations).
  • Align with Sales/CS on ICP targeting and feedback loops for lead quality and user objections.

Your skills & experiences:

  • Deep understanding of the China digital marketing ecosystem and how to acquire users via native channels.
  • Proven track record scaling performance marketing in China (Paid Search and/or other paid channels).
  • At least 3 years of experience marketing proxy / VPN / scraping / cybersecurity / developer tools / SaaS (or closely related tech).
  • Ability to build growth plans based on data, run experiments, and optimize funnel conversion end-to-end.
  • Strong analytical skills: can define KPIs, build reporting, and make decisions based on results.
  • Fluent Mandarin and strong working proficiency in English (written and verbal).
  • Comfortable operating independently in a fast-paced international environment.

Nice to have:

  • Experience with B2B SaaS and/or developer-targeted products.
  • Experience with partnerships/affiliates in China.
  • Understanding of China internet policies and constraints affecting marketing and distribution.

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Oxylabs (operating under oxylabs.io, legally UAB Oxylabs) is the premier, enterprise-grade public web data acquisition platform, proxy infrastructure pioneer, and large-scale scraping orchestration powerhouse engineered to act as the definitive, high-visibility automated intelligence, network routing, and machine learning data extraction layer for Fortune 500 enterprises, academic institutions, and leading search engine optimization (SEO) agencies globally. Founded in Vilnius, Lithuania in 2015 by pioneering technology and network infrastructure innovators, the company completely eliminates the severe systemic friction of modern web harvesting—where data extraction tools encounter aggressive anti-bot blocks, complex IP address blacklisting loops, geo-location restrictions, and massive structural schema changes across target websites—by deploying its high-performance proprietary proxy and scraping matrix. Moving far beyond traditional, passive datacenter networks or unmanaged, low-security proxy lists, Oxylabs natively unifies over 100 million residential and mobile IPs, real-time web unblocking APIs, AI-powered parsing engines, and custom JavaScript rendering pipelines into a single high-availability, developer-first data ecosystem. Serving as a trusted underlying data supplier for global intelligence operations, the infrastructure processes billions of automated requests daily, transforming raw HTML payloads into clean, structured data slates. Under the hood, its technology framework utilizes advanced machine learning modules (such as Web Unblocker) designed to dynamically mimic real human browsing behavior, auto-retry failed requests, bypass modern CAPTCHA obstacles, and manage dynamic session fingerprints with absolute processing correctness and sub-second execution accuracy. What sets Oxylabs apart is its uncompromising dedication to replacing fragile, high-maintenance localized scrapers with institutional-grade network scalability, legal compliance frameworks, and resilient structural extraction; by bridging the gap between performance-intensive proxy infrastructure and immediate actionable business intelligence, the enterprise remains a definitive cornerstone of modern algorithmic web automation and global data-driven market transformation.

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