Local Digital Marketer (Mainland China)

The role will be responsible for local campaign planning, execution, content localization and development, paid media management, lead generation, and campaign performance optimization. This position will work closely with the Marketing Lead to translate regional marketing strategies into effective local market execution.

Key Responsibilities

• Execute local digital marketing campaigns based on regional marketing strategy, business objectives, target audience, budget, and campaign timelines.
• Adapt regional campaigns to the China market based on local customer behavior, market trends, language, culture, and channel dynamics.
• Support the ongoing operation and optimization of the WeChat Official Account and related WeChat ecosystem activities.
• Support paid digital campaigns, audience targeting, and geo-targeting on China's platform ecosystem.
• Conduct Chinese keyword research and support Baidu and Bing SEO, including indexing, on-page optimization, internal linking, and rank tracking.
• Develop and localize marketing content into Simplified Chinese, including ad copy, WeChat articles, landing-page copy, email content, and short-video scripts.
• Localize white papers, case studies, technical resources, and conference materials while preserving brand intent.
• Coordinate with internal teams, agencies, designers, and other external partners for content and campaign production.
• Monitor campaign performance and optimize based on impressions, CTR, CPC, CPL, conversion rate, lead volume, and ROI/ROAS.
• Conduct A/B testing on creatives, messaging, audiences, channels, and landing pages.
• Provide local market insights, competitor observations, and recommendations to the Marketing Lead.
• Prepare regular campaign performance reports with actionable recommendations.

Market-Specific Requirements

• Native or professional-level Mandarin Chinese and strong professional English.
• Current residence in Mainland China.
• Hands-on experience with WeChat marketing, Baidu SEO, and Chinese keyword strategy.
• Ability to localize marketing content rather than translate it literally.
• Preferred: experience in electronics, manufacturing, engineering, technology, or another technical B2B sector.