Performance Marketing Manager - User Acquisition

This is a hands-on role for someone who can execute fast, iterate with creative and funnel inputs, and scale what works. You’ll inherit high-performing campaigns and work directly with our CMO to double down on growth.

You’ll then also have the opportunity to test and scale new channels (TikTok, Meta, Snapchat, Native, ASA) depending on performance and market constraints.

Campaign Ownership and Scaling

• Take the lead on one or two paid acquisition channels (e.g., Meta, TikTok, Google, etc.), with potential to expand scope based on performance
• Contribute to building scalable acquisition funnels, from execution to iteration, with aggressive growth targets in mind
• Run high-velocity testing loops (creatives, audiences, placements) to improve CAC and LTV

Performance Analysis and Strategy

• Monitor performance daily using tools like Voluum, GA4, and internal dashboards
• Drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior
• Build and maintain internal reporting frameworks that guide strategic shifts and tactical moves

Creative & Funnel Optimization

• Own the creative briefing process: define hooks, formats, and angles based on performance patterns
• Collaborate closely with the content and product teams to launch and iterate on high-converting landing pages
• Implement systems to reduce creative fatigue and increase speed of testing

Partnership Management & Media Strategy

• Build strong relationships with traffic sources and negotiate premium placements and custom deals
• Explore new acquisition opportunities (networks, formats, tools) and build internal evaluation criteria
• Stay ahead of ecosystem changes (platform rules, algorithm shifts) and adapt strategy accordingly

Automation & Scaling Systems

• Identify opportunities to streamline acquisition processes through automation and internal tools
• Create SOPs, playbooks, and experiment pipelines for scaling campaigns efficiently

Challenges You’ll Tackle

• Scale existing campaigns to 3x+ budget while maintaining CAC/ROAS goals
• Contribute to growing the user base from 30M to 100M users in the next 12 months
• Execute 0-to-1 testing in new channels
• Improve conversion through landing page testing and funnel iteration
• Own both creative input and analytical feedback loops

Your Qualifications

Hard Skills

Must-Haves

• 4–10+ years in performance marketing or user acquisition
• Proven track record managing $300K to $1M+/month in paid media spend
• Full ownership of campaign execution, results, and optimization
• Experience with Meta, TikTok, Snapchat, ASA, or native platforms
• Analytical fluency: GA4, Voluum, tracking setups, dashboards
• Strong creative instincts: can write briefs, analyze hooks, and iterate fast
• Experience optimizing landing pages and funnel conversion

Nice-to-Haves

• Past exposure to subscription models and CAC/LTV frameworks
• Experience in sensitive or regulated verticals (e.g. dating, femtech, telehealth)

Soft Skills

• Strong communication & collaborative skills (perfectly fluent in English)
• Goal-oriented, ownership and commitment
• Doer mindset - we are moving fast and need people who can balance execution, planning, and strategy
• Obsessive about speed, performance and iteration
• Humble - willing to learn, open to feedback
• Comfortable advertising products based on uncensored models and content