Performance Ad Creator

Foxelli Group brings together curious people who enjoy building brands, exploring AI, and making ideas happen. Their D2C brands reach millions of customers and generate more than $20M a year. The team cares deeply about the products they create and thrives on collaborative problem-solving.

WHY JOIN FOXELLI

You’ll create ads for their own e-commerce brands. Your ideas can evolve from a rough concept to a live ad, with real customer feedback to refine and improve your next creation. Foxelli encourages experimentation and expects you to bring innovative ideas to the table. AI is integrated into their workflow, and they value its use to enhance creativity, accelerate learning, and streamline production.

THE ROLE

Foxelli is seeking a Performance Ad Creator who can transform a product into a compelling video ad. You’ll be responsible for both the conceptualization and execution: identifying the right angle, crafting the hook and script, selecting the storytelling approach, and producing the final ad. Collaboration with the creative lead and media buyers will help refine your ideas based on performance results.

WHAT YOU WILL BE DOING

Customer Research and Creative Concepts

• Conduct in-depth research on their products and customers, including analyzing reviews, exploring objections, and studying existing creative work to identify promising angles.
• Develop original ad concepts tailored for paid social media, particularly for Meta. Choose a clear selling idea and a format that resonates with the target audience.

Copywriting and Production

• Write engaging hooks, scripts, on-screen copy, and calls to action in English.
• Produce complete ads using product footage, creator content, and AI-generated assets. Ensure the final product includes editing, voiceovers, captions, sound design, and pacing.
• Leverage AI throughout the workflow to enhance results, ensuring the product remains accurate and the visuals and voice feel authentic.

Testing and Improvement

• Create variations of ad openings and concepts to test new messages, motivations, and storytelling techniques.
• Review performance results with media buyers and apply insights to improve existing ads and develop new concepts.
• Evaluate your own work before submission, thoughtfully incorporate feedback, and communicate progress and deadlines clearly.

WHAT YOU BRING

• Experience creating ads: You’ve successfully made direct-response video ads for e-commerce, with full responsibility for both concept and production. Experience with subscription models is a plus.

• Customer understanding: You can translate motivations, frustrations, or objections into persuasive angles and clear, compelling copy.

• Strong production skills: You are proficient in video editing and know how to use visuals, pacing, sound, and text to maintain viewer engagement.

• Practical AI skills: You integrate AI image, video, or voice tools into real projects, can identify weak outputs, and know how to improve them.

• Performance thinking: You understand how metrics like watch time, click-through rate (CTR), conversion rate, and cost per acquisition (CPA) inform creative decisions and can turn feedback into actionable ideas.

• Ownership and curiosity: You make independent decisions, pay attention to details, and continuously learn. You can take a product and a goal and drive the work forward.