Paid Social Strategist

The Paid Social Strategist is a mid-level role within 829’s Paid Media department. Apply your comprehensive understanding of pay-per-click advertising, and all of the technical and soft skills that go into driving a successful campaign and client relationship. You’ll manage a portfolio of clients, executing campaigns and coordinating with colleagues across marketing disciplines to drive collective success.

What You'll Do

• Strategize, develop, and simultaneously maintain multiple digital advertising campaigns for a portfolio of medium-to-enterprise sized businesses.

• Monitor the effectiveness of campaigns as they relate to client goals, conversions, and events.

• Update clients regularly as to the status of their digital initiatives.

• Prepare client deliverables from project kickoff documents to rolling reporting.

• Advise clients on how to best accomplish their business goals through digital advertising.

• Serve as a technical resource to other departments.

What You'll Bring

Must Haves:

• A minimum of 3-5 years managing paid advertising programs.

• Thorough understanding of various paid social advertising tool sets such as Meta and LinkedIn.

• Proficiency in Google Sheets, Google Slides, and Google Docs.

• Deep understanding of analytics tools such as Google Analytics, Hubspot Analytics, or similar.

• Ability to effectively leverage AI-powered tools and automation as part of daily workflow to accelerate research, insights, and optimization, as well as streamline reporting across platforms.

• Familiarity with WordPress or a similar CMS.

• Understanding of landing page best practices and optimization techniques.

• Experience with project management tools such as ClickUp, Asana, or Monday.com.

• Experience with pixeling and conversion tracking via Google Tag Manager or other means.

• Experience with reporting tools such as Google Data Studio, NinjaCat, TapClicks, or similar.

• Excellent written and verbal communication and presentation skills.

• Exceptional time management and organization skills.

• Ability to work both independently and in a team-oriented environment.

• Experience juggling multiple projects and paid advertising campaigns simultaneously.

Nice to Haves:

• Certifications in Meta Ads, Google Ads, or similar.

• Familiarity with Twitter Ads, Pinterest Ads, Reddit Ads, and/or TikTok Ads.

• Experience with Google Ads and/or Microsoft Ads.