Paid Social Media Specialist

About this position:

We're looking for a Paid Social Media Specialist to drive measurable impact for Later Influence customers through high performance paid social campaigns. You'll manage campaigns end to end, planning, launching, optimizing, and reporting across key social platforms, to ensure they deliver against client objectives and business KPIs. This role sits within Later's Professional Services team and reports directly to the Director of Services, with close day to day collaboration across Account Managers, Coordinators, and creative teams. We're looking for someone with deep paid social expertise, direct agency or client services experience, and a strong ability to collaborate cross-functionally.

What you'll be doing:

Technical / Execution

• Plan, launch, and manage paid social influencer and brand campaigns across Meta, TikTok, LinkedIn, YouTube, Snapchat, and emerging social platforms.
• Own campaign QA, tracking setup (UTMs, pixels, conversion events), and media delivery standards.
• Monitor performance and pacing continuously, making proactive adjustments to hit KPIs.
• Translate campaign data into actionable insights and optimizations that improve efficiency and outcomes.
• Build, deliver, and present reports (weekly, monthly, quarterly) that combine analysis with clear strategic recommendations.

Team / Collaboration

• Partner closely with Account Managers and Coordinators to align on messaging, creative, CTAs, and campaign objectives.
• Provide proactive guidance on paid content best practices and help educate internal teams on what drives performance.
• Collaborate cross-functionally with creative, analytics, and client success teams to ensure campaigns meet client expectations and business goals.

Research / Best Practices

• Stay sharp on evolving platform algorithms, bidding strategies, and performance content trends.
• Experiment with new ad formats, targeting tactics, and creator led paid media approaches.
• Share learnings with the wider team to uplevel collective expertise and campaign outcomes.

What success looks like:

• Campaigns consistently deliver against client KPIs (CTR, CPA, ROAS, engagement rates, or brand lift, depending on objectives).
• Data and insights are presented clearly, driving strategic decisions and client trust.
• You anticipate risks and opportunities, proactively adjusting tactics to ensure campaign success.
• Internal stakeholders see you as a trusted expert in paid social, someone who raises the bar for execution and client results.
• You bring resourcefulness to ambiguity, thrive on data driven problem solving, and collaborate to deliver measurable business impact for clients.

What you bring:

We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!

• Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
• 2-3+ years of hands-on experience managing paid media campaigns, with a focus on social platforms.
• Proven track record of hitting and exceeding performance goals in a paid social role, ideally within an agency or fast paced client services environment.
• Strong analytical mindset, with a solid grasp of campaign performance metrics and reporting tools (Meta/TikTok/Google Ads reporting, Google Analytics, Tableau, Looker Studio, etc.) and the ability to turn data into clear, actionable recommendations.
• Expertise with campaign management platforms (Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, Pinterest Ads, etc.).
• Meticulous attention to detail, especially in trafficking, QA, and live asset management.
• A keen eye for paid social creative and knowledge of current performance content best practices.
• Nice to have: experience with creator led paid content.

How you work:

• How we work:
• We will do whatever it takes to win: We win when our customers and creators win. We bring full commitment to outcomes that matter, not just effort.
• We have no limit to our aspiration: We think big, push beyond what seems possible, and refuse to let conventional thinking set the ceiling.
• We are relentless: We keep going. Through ambiguity, setbacks, and competing priorities, we find a way forward.
• We deeply understand our business: If we don't have the knowledge, we figure it out. We take ownership of understanding how Later works and what drives results.
• We take our work seriously, but not ourselves: We bring rigor and accountability without ego, and we make space for each other to do our best work.