Paid Social Media Advertising Manager (Meta & TikTok)
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Job Description
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You run the paid ad account day to day. Launch tests, manage budgets, cut what is not working and scale what is. You own the numbers and report on them clearly.
What you will do
- Manage Meta and TikTok ad accounts day to day: campaign structure, budgets and bidding
- Launch new creative into test campaigns and read results
- Scale winners and cut losers after a fair test
- Monitor ROAS, CPA, AOV and contribution margin, not just platform metrics
- Work with the creative team on what to test next
- Report on performance regularly and clearly
Requirements
- 2+ years running paid social for DTC ecommerce brands
- Experience managing meaningful monthly ad spend
- Strong with numbers, and able to work out what you can afford to pay for a customer
- Understanding of creative, since creative is what drives performance
- Clear written communication
- Google Ads experience alongside paid social
- Familiarity with Triple Whale, Northbeam or similar attribution tools
- Experience with Shopify and the full funnel beyond the ad platform
Benefits
- Working remotely for a US-based DTC
- Salary paid in USD
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Paired
View Company ProfilePaired is a specialized recruitment agency that connects US-based businesses with elite overseas talent. The company's primary mission is to help businesses seamlessly scale their workforce while reducing payroll costs by up to 80% through global hiring. Operating across diverse sectorsāincluding creative, SaaS, healthcare, real estate, e-commerce, and accountingāPaired manages the entire hiring lifecycle. They utilize localized recruitment experts, rigorous vetting processes (filtering out 99.7% of applicants), and comprehensive skill assessments to present businesses with the top 0.2% of global candidates. Unlike traditional staffing agencies, Paired facilitates direct hires without charging ongoing payroll markups or management fees.
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