Paid Media Manager

About the Role

We are hiring a Paid Media Manager to own cross-channel paid media end to end — strategy, execution, measurement, forecasting, and pacing — to help accelerate our growth story. You will manage substantial multi-platform budgets (Google Ads, Meta, Microsoft Advertising/Bing, X/Twitter, Reddit, Spotify, and more) and build the systems, including AI-enabled alerts and QA guardrails, that let us scale spend without losing efficiency. If you want to build and run a paid media engine rather than maintain someone else's, this role is for you.

What You Will Do

• Plan, launch, and scale integrated campaigns across search, social, display, and audio to hit growth goals
• Forecast spend and manage pacing by channel, geo, and audience to protect efficiency and prevent over- or underspend
• Own channel-level P&L, present forecasts, and build "what it takes" models for different growth scenarios
• Build and run structured test roadmaps across bids, audiences, creative, and landing pages, document learnings, and operationalize wins
• Own conversion tracking, pixels, UTMs, and events; build dashboards and deep dives in Looker Studio and GA4 that translate analysis into decisions
• Partner closely with Creative, Web, Sales/RevOps, and Data, and coordinate with external agency partners and contractors to align messaging, landing experiences, and attribution
• Design and maintain scalable operating systems, integrating AI where useful (scripted alerts, anomaly detection, bulk QA, creative variant generation), and implement QA checklists and guardrails to prevent errors and budget leakage
• Deliver weekly pacing updates and executive-ready narratives to leadership
• As the function grows, help mentor and lead junior buyers

What You Bring

• Direct ownership of at least 4 of the following platforms: Google Ads, Meta Ads, Microsoft Advertising/Bing, X (Twitter) Ads, Reddit Ads, Spotify Ads Manager
• A proven track record managing $5M+ per year in aggregate paid media spend while meeting or beating CAC/ROAS targets
• Expert-level fluency in Looker Studio (Data Studio) and Google Analytics 4, plus experience with at least one user-level analytics platform (e.g., Amplitude, Mixpanel, Heap)
• Strong understanding of machine-learning bidding strategies (tROAS, tCPA, Maximize Conversions/Value) — how they learn, ramp, and can be guided via signal quality, budgets, conversion definitions, and audience seeds
• Demonstrated competence in forecasting, scenario modeling, and channel-level P&L management
• Excellent written and verbal communication skills; able to brief creatives, align stakeholders, and present to leadership
• Comfort operating with autonomy in a fast moving, fully remote environment

Nice to Have

• DV360 (programmatic/video/CTV/audio) and/or SA360 (multi-engine search management)
• Digital out-of-home (DOOH) buying or planning
• Conversion-oriented copywriting for ads and landing pages
• SQL or scripting experience for analytics/reporting

Why Join Tradeify

• Own cross-channel paid media strategy at a pivotal stage of Tradeify's growth
• Work closely with Creative, Web, Sales/RevOps, Data, and leadership on a fast-moving, resourced team
• High-performance culture that rewards ownership, curiosity, and results
• Rapid scope growth: expanding budget ownership, leading cross-channel strategy, mentoring junior buyers, and, over time, potential advancement into Group Manager or broader Growth leadership
• Competitive base salary, performance bonuses, and comprehensive benefits
• Be a foundational voice in how a growing fintech company builds its paid media function