New Media Lead

The Solana Foundation is a non-profit based in Zug, Switzerland, dedicated to the adoption, decentralization, and security of the Solana network. Solana is a high-performance blockchain delivering fast and secure user experiences.

The Opportunity

Solana's voice on X is one of the strongest in crypto. To reach younger developers, users outside the US, and those engaging with onchain finance for the first time, Solana is hiring a New Media Lead to expand its presence beyond X and create engaging franchises people return to. This is a hands-on, maker's role where you will:

• Write, shoot, produce, and post content at the speed of crypto.
• Work alongside the new media lead to own new platforms and formats.

To Be Successful in This Role

You will:

• Develop a growth thesis for each new platform—YouTube, TikTok, Fomo, and others—creating platform-specific content rather than repurposing from X.
• Create recurring content formats to foster subscriptions and retention.
• Build a bench of on-camera talent from the ecosystem, including founders, builders, and creators.
• Plan and produce content around Breakpoint, Accelerate, and Hacker Houses, developing strategies pre-event.
• Develop regional and non-English formats tailored to existing audiences.
• Turn around content quickly (hours, not days) when moments matter.
• Translate audience insights into actionable feedback for the wider team.
• Integrate new-platform content into priority campaigns and launches with the Social Lead.
• Manage editors and contractors to maintain a consistent cadence and budget.
• Create content that passes legal review without losing its edge.
• Prioritize retention, subscriptions, and participation over impressions.

Ideal candidates have:

• Demonstrable success growing a YouTube channel or comparable long-form video presence, with measurable results.
• Hands-on production skills to take an idea from concept to published video without external agencies.
• Native fluency in crypto culture, including explaining complex aspects to outsiders.
• A strong instinct for content format—understanding why one video succeeds while a similar one fails.
• Comfort being on camera or a clear plan for who will represent Solana.
• The ability to represent a foundation without becoming overly corporate.
• Fluency with AI tooling for scripting, editing, thumbnails, localization, and performance analysis.

Bonus points:

• Building your own audience.
• Editing skills in Premiere Pro, CapCut, After Effects, or equivalent.
• Experience with non-English audiences and localization.
• Strong opinions on what crypto content gets wrong.