Director of Marketing

The Director of Marketing owns Parsley Health’s full growth engine, focusing on acquiring more members efficiently. This high-visibility role is responsible for driving acquisition through strategic brand investment, conversion optimization, and cost acquisition (CAC) management.

Parsley Health is rebuilding primary care around root-cause, whole-person medicine. Their members receive board-certified clinicians, health coaches, advanced testing, and a care platform that integrates all aspects of health. As a mostly virtual medical practice with nationwide in-network access, they are scaling sustainably by improving growth, care delivery, member experience, and financial performance.

What You’ll Own:

You’ll lead a team of in-house specialists, agencies, and contractors to deliver on:

• Growth channels: Oversee paid media (primary channel), SEO, lifecycle, and affiliate strategies. Set strategy, budget allocation, and testing priorities, and manage the paid media agency to meet CAC and payback targets.
• Membership join flow and CRO: Collaborate with the Growth Product Manager on join-flow and site conversion, aligning on a shared testing roadmap.
• Brand, content, and PR: Partner with the Brand Manager on brand strategy and content, and with the PR agency on earned media to build demand and trust that enhance conversion and CAC.
• Measurement and planning: Own the marketing plan, budget, and forecast by channel. Define the brand’s contribution to growth, report weekly on funnel performance, and make clear reallocation decisions.

What We’re Looking For:

• 8+ years in growth marketing, with 3+ years leading a multi-channel team at a DTC, subscription, or consumer health company.
• Hands-on ownership of paid media budgets and agency management against CAC and payback targets.
• Direct experience scaling affiliate, SEO, and/or lifecycle/CRM.
• A track record of using brand, content, or PR to improve growth metrics.
• Strong data fluency, including using AI tools to self-serve and scale both campaigns and analytics.
• Comfortable balancing strategic thinking and hands-on operations on a lean team.

• Healthcare, telehealth, or wellness experience is preferred.
• Experience marketing insurance-covered services is preferred.
• Experience partnering with a sales team on lead-to-purchase conversion.