Measurement Operations Analyst

About InMarket:

Since 2010, InMarket has been the leader in 360-degree consumer intelligence and real-time activation for thousands of today’s top brands. Through InMarket’s data-driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend. InMarket’s proprietary Moments offering outperforms traditional mobile advertising by 6x. Our LCI attribution platform, which won the MarTech Breakthrough Award for Best Advertising Measurement Platform, was validated by Forrester to drive an average of $40 ROAS for our clients.

*Source: Wordstream US Google Display Benchmarks for Mobile Media

About the role:

As a Measurement Operations Analyst, you will be responsible for owning all technical and operational aspects of campaigns for the Measurement portion of the business. You will work across multiple systems and teams both internally and externally to ensure optimal results with minimal friction. In this role, you will be working closely with Sales, Measurement Account Managers, Publishers, Agencies, and Brands to ensure proper asset implementation and uncover any issues by troubleshooting quickly to resolve. You will also help QA, test, and collect feedback to help shape and build the right products for our business and clients.

Your daily impact as a Measurement Operations Analyst:

• Support and work in conjunction with Measurement Account Management team as a technical expert on the portfolio of measurement product offerings
• Quality assurance and client-facing publisher support of 3rd party tags for implementation—streamlining processes to avoid inaccurate results or corrupt data
• Identifying and troubleshooting discrepancies to resolution
• Subject Matter Expert of measurement dashboards, platforms, and pixel generation to support teams cross-functionally in campaign execution
• Technical support partnering with brands and agencies to onboard pixel implementation on websites through testing and validation of custom website measurement product offerings
• Certification/Onboarding of new Publisher Partners
• Reporting oversight to monitor and ensure clean data
• Provide custom/ad-hoc reporting to internal and external parties

Your experience and expertise:

• 3+ years work experience in Ad Ops or similar role
• 1+ year(s) client-facing experience is preferred
• Proficient in Excel and/or quantitative analysis
• Working knowledge of HTML/JavaScript
• Familiarity with multiple DSPs (e.g., DV360, TTD) and 3rd Party Asset/Tracking providers (e.g., DV360, DoubleVerify, MOAT)
• Familiarity with AI tools
• Experience with debugging tools, e.g., Charles Web Debugging Proxy, Fiddler
• Experience with website and cross-device tagging and tracking
• Experience with Clean Room environments is a plus
• Experience with SQL is a plus