Marketing Strategist (YouTube) at Foundation AI Visibility Marketing Agency

The mission of the Marketing Strategist (YouTube) is to design and lead YouTube strategies that drive measurable business growth for clients. YouTube is one of the highest-value GEO channels, shaping buyer behavior, search results, and LLM citations.

Key Responsibilities

• Develop and execute data-driven YouTube strategies aligned with client objectives and pipeline goals.
• Analyze YouTube Analytics, VidIQ data, retention curves, search/suggested traffic, and LLM citation trends to uncover growth opportunities.
• Own packaging strategy across accounts: titles, thumbnails, hooks, descriptions, chapters, and Shorts.
• Source, vet, and brief on-camera talent and creators aligned with client audiences.
• Lead cross-functional planning sessions with GEO/SEO, Creative, and production teams to ensure cohesive video programs.
• Conduct recurring channel audits, identifying growth gaps and recommending improvements.
• Build scalable frameworks, playbooks, and documentation for strategy execution.
• Use AI tools (research, scripting, optimization) to enhance workflow efficiency.
• Present strategic findings and recommendations to clients and stakeholders.
• Mentor junior strategists in analytical depth and structured thinking.
• Maintain alignment between video initiatives and broader digital marketing/business KPIs.

You Might Be a Fit If You...

• Are energized by solving complex problems through data and clear frameworks.
• Can analyze video performance (e.g., retention at 0:45 and 2:10) and refine strategies.
• Value autonomy and structured collaboration across cross-functional teams.
• Enjoy communicating insights backed by evidence and logic.
• Thrive in environments balancing creative thinking and analytical precision.
• Prefer clarity, process, and repeatable systems over guesswork.
• Take pride in refining strategies through iteration and measurement.

Required Experience

• 5+ years in YouTube strategy, video content strategy, or channel growth (B2B/SaaS preferred).
• Proven success growing YouTube channels with measurable business outcomes.
• Advanced analytical skills in YouTube Studio, VidIQ, TubeBuddy, Google Analytics, Google Search Console, Ahrefs, HubSpot. AI visibility platforms (e.g., Profound) a plus.
• Experience managing video production ecosystems: scripting, creators, editors, and external partners.
• Clear written and verbal communication to translate complex insights.
• Exceptional ability to present consultative value to clients and stakeholders.

Metrics/KPIs

• Achievement of watch time, click-through rate, retention, subscriber growth.
• Growth in qualified traffic, pipeline, and conversions tied to video initiatives.
• Strategic deliverables on time and to spec.
• Client satisfaction with strategy clarity and usefulness.
• Efficiency gains through improved systems, playbooks, and AI-assisted workflows.