Marketing Partnerships Lead

The Role

As the Marketing Partnerships Lead at OnePay, you will lead the strategy and execution of who we partner with, how we show up in culture, and how we scale our brand and business through trusted partners. You will:

• Define and own OnePay's partnerships strategy — identifying, prioritizing, and structuring the brand, distribution, and cultural partnerships that drive the greatest business and brand impact

• Lead negotiation and execution of partnership agreements, from initial outreach through deal structuring, contracting, and launch

• Shape how OnePay shows up in culture, building relationships with brands, media, and cultural institutions that extend our reach and relevance

• Manage and grow a portfolio of strategic partners, ensuring each relationship delivers measurable value for OnePay, our customers and our partners

• Collaborate cross-functionally with Marketing, Product, Legal, and Executive teams to bring partnerships to life and ensure seamless execution

• Analyze partnership performance and use data to inform investment decisions, renewals, and future partner selection

• Build AI native strategies for partner research, outreach, and execution

You Bring

• 10+ years of experience in partnerships, brand marketing, or business development in a B2C or fintech environment

• Hands-on experience sourcing, negotiating, and managing high-impact brand or distribution partnerships

• Strong strategic and analytical skills with experience evaluating partnership ROI and business impact

• A sharp cultural instinct and proven ability to identify partners and moments that build brand relevance

• Experience working cross-functionally with marketing, legal, product, and executive stakeholders

• AI fluency in daily workflows

• Drive and proactivity - everyone here is a builder and executor