Marketing Operations Manager

The Marketing Operations Manager will work with members of our global marketing team to build and execute digital and field marketing campaigns. This role is crucial in helping our team launch marketing campaigns effectively. You must be willing to build, test, and measure the performances of all our marketing programs.

Your day-to-day activities may range from list uploads to building out intricate nurture campaigns for target audiences. Your role will also consist of maintaining our database and ensuring all members of our marketing team handle our database with the utmost care.

YOUR ROLE WILL CONSIST OF:

• Help maintain and monitor the Lead Lifecycle processing in Marketo, ensuring the right leads are scored and processed as expected and delivered to Salesforce.com.
• Create/manage SFDC and Marketo setups for campaign execution.
• Create/manage audiences for emails through Marketo Smart Lists.
• Advise marketing managers on optimization of campaigns, such as recommending audience segmentation, making campaign processes repeatable, and building better efficiency in campaign setups.
• Monitor the email calendar to identify audience overlaps.
• Monitor data quality, ensuring leads are captured in Marketo and bi-directionally sync with Salesforce accurately.
• Manage GDPR/Data Privacy Compliance and audiences through smart lists in Marketo. Collaborate cross-functionally to ensure opt-ins/outs are shared centrally.
• Manage global forms and email templates in Marketo.
• Help import offline lists into Marketo.
• Participate in the Agile Scrum process with the Marketing Operations team, ensuring sprint commitments are honored.
• Manage stakeholder communication to establish alignment on priorities and due dates.

YOU MIGHT BE A FIT IF YOU HAVE:

• 2-3+ years of Marketo experience. Adobe Certified Expert preferred.
• 2-3+ years of Salesforce experience.
• 2-3+ years managing opt-ins/outs internationally.
• Experience with agile/scrum processes preferred.
• Preference for candidates with experience at our current stage and beyond (over 10,000 customers).