Marketing Operations Analyst

Dodge Construction Network (Dodge) is looking for a strategic and hands-on Marketing Operations Analyst to unlock data-driven decision making. This role is critical to enabling efficient campaign execution, accurate attribution, and scalable growth.

You’ll collaborate across marketing, sales, and IT to analyze and optimize the processes that power our demand generation, lifecycle marketing, and digital performance.

Essential Functions

• Partner with stakeholders across marketing and sales to ensure clean data, accurate tracking, and alignment across systems
• Build dashboards and reporting to support marketing analytics by ensuring data integrity and visibility across platforms
• Develop and document processes, workflows, and governance standards for campaign execution and lead management
• Collaborate with demand gen and lifecycle teams to enable perfect lead routing, segmentation, scoring models, and A/B testing
• Monitor and report on platform performance, system errors, and integration gaps—owning troubleshooting and QA

Education Requirement

A Bachelor’s degree in a related field or equivalent education and work experience.

Required Experience, Knowledge and Skills

• 4+ years in marketing operations, marketing technology, or related roles
• Hands-on experience with: Pardot (or Account Engagement) for marketing automation, nurture flows, and lead lifecycle tracking and WordPress for website updates, plugin management, and performance optimization
• Proficiency in WordPress CMS, Salesforce Pardot, GA4, GTM, Unbounce, Ongage, Eventbrite, ON24, Adobe Creative Cloud, and Hive
• Familiarity with tagging, tracking, UTM frameworks, and working with Google Tag Manager and GA4
• Experience supporting lead routing & scoring, lifecycle management, attribution modeling, and campaign analytics
• Strong technical aptitude and project management skills—comfortable translating marketing needs into system solutions
• Clear communicator with the ability to partner cross-functionally and train others on tool usage

Preferred Experience, Knowledge and Skills

• Hands-on proficiency working in Salesforce with an intuitive understanding of standard & custom objects, reports, dashboards, list views, and their reporting schema
• Strong Excel skills, including lookups, pivot tables, and basic modeling
• Experience building or maintaining dashboards in a Business Intelligence tool (Tableau, QuickSight, or similar)
• Previous experience with prompt engineering Large Language Models (LLMs) for data-driven analysis
• Meticulous attention to detail and strong documentation habits
• Comfortable fielding requests from multiple stakeholders and prioritizing competing day-to-day demands

About Dodge Construction Network

Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities. Our legacy is deeply rooted in empowering our customers with transformative insights, igniting their journey towards unparalleled business expansion and success. We serve decision-makers who seek reliable growth and who value relationships built on trust and quality. By combining our proprietary data with cutting-edge software, we deliver to our customers the essential intelligence needed to excel within their respective landscapes. We propel the construction industry forward by transforming data into tangible guidance, driving unparalleled advancement.

Dodge is the catalyst for modern construction.