Marketing & Growth Specialist

Our client is a fast-growing regional online auction marketplace serving customers across multiple local markets. The company auctions thousands of new items each week across categories including home goods, tools, electronics, appliances, furniture, outdoor products, and more.

Following the launch of a proprietary auction platform, the company is seeking an experienced marketing professional to take ownership of the marketing function, grow its customer base, increase auction participation, strengthen brand awareness, and establish a scalable marketing playbook that supports continued expansion.

Role Overview

The Marketing & Growth Specialist will be responsible for owning the company’s day-to-day marketing strategy and execution across customer acquisition, paid media, content, social media, lifecycle marketing, local-market growth, and analytics.

This is a hands-on, full-funnel role for a marketing generalist who can move comfortably between strategy and execution. The Marketing & Growth Specialist will develop acquisition strategies, launch and optimize campaigns, create content, manage email and SMS initiatives, improve the customer journey, and use performance data to identify opportunities for growth.

The ideal candidate has experience across multiple digital marketing channels and understands how to connect marketing activity to registrations, customer activation, purchases, retention, and revenue. This person will work directly with leadership and take significant ownership of building a scalable, performance-driven marketing function.

Key Responsibilities

Customer Acquisition & Growth

• Develop and execute strategies to consistently acquire new registered customers and active users across target markets.
• Build full-funnel campaigns that move customers from awareness and registration through first purchase and repeat participation.
• Identify and improve friction points throughout the customer acquisition and onboarding journey.
• Develop reactivation strategies for inactive customers and previous users.
• Track customer acquisition costs and evaluate which channels generate valuable, long-term customers.
• Test new acquisition opportunities and use performance data to determine where marketing resources should be invested.

Content & Social Media

• Own the company’s organic presence across Facebook, Instagram, TikTok, YouTube, and other relevant channels.
• Develop and maintain a consistent content calendar while remaining flexible around changing inventory and promotional opportunities.
• Create and edit short-form video and other marketing content using inventory, warehouse footage, customer content, tutorials, and employee-generated content.
• Identify products, categories, trends, and inventory opportunities likely to generate customer interest.
• Produce educational content that helps customers understand the platform, bidding process, and overall customer experience.
• Maintain a recognizable, approachable, energetic, and authentic brand voice.
• Manage social media publishing and scheduling using Metricool or comparable platforms.

Email, SMS & Lifecycle Marketing

• Own promotional email and SMS marketing strategy and execution.
• Develop campaigns around new inventory, auction previews, closing reminders, seasonal promotions, location-specific opportunities, and company announcements.
• Build customer segments based on location, registration status, bidding activity, purchase history, inactivity, and other relevant behaviors.
• Develop lifecycle campaigns supporting onboarding, activation, retention, and re-engagement.
• Continuously test messaging, timing, segmentation, and campaign frequency to improve performance.
• Collaborate with the development team as marketing communications become increasingly integrated into the company’s platform.

Paid Media

• Manage Meta advertising across Facebook and Instagram, including prospecting, retargeting, creative testing, audience development, and budget allocation.
• Manage and optimize Google Ads where appropriate.
• Develop geo-targeted campaigns supporting existing and future local markets.
• Build retargeting strategies for website visitors, registered customers, bidders, and other high-intent audiences.
• Test creative, offers, audiences, landing experiences, and campaign structures.
• Optimize paid media based on customer acquisition, revenue, and broader business outcomes rather than vanity metrics.

Website Marketing & Merchandising

• Collaborate with leadership and the development team to improve how products, inventory, and marketing content are presented across the website.
• Identify featured products, auctions, categories, collections, and promotional opportunities.
• Identify opportunities to improve registration, onboarding, product discovery, and conversion.
• Analyze customer behavior and recommend improvements designed to increase bidding activity and repeat usage.
• Support communication and customer adoption of new website features.
• Ensure website merchandising and marketing campaigns work together to create a cohesive customer journey.

Local Market Growth

• Develop marketing strategies tailored to individual local markets.
• Support digital marketing initiatives surrounding new-market launches and geographic expansion.
• Identify opportunities involving local partnerships, community groups, creators, resellers, and other relevant audiences.
• Coordinate digital marketing with local initiatives such as events, partnerships, radio, and outdoor advertising when appropriate.
• Adapt creative, messaging, and campaigns based on individual market characteristics and performance.

Analytics & Reporting

• Build and maintain a marketing scorecard that provides leadership with clear visibility into performance.
• Track key metrics including registrations, acquisition costs, activation, active users, website conversion, email and SMS engagement, bidding participation, retention, reactivation, CAC, ROAS, and marketing-influenced revenue.
• Provide concise weekly reporting focused on actionable insights and recommendations.
• Analyze performance across channels and customer lifecycle stages to identify growth opportunities.
• Use data to prioritize resources, test new strategies, and continuously improve marketing effectiveness.

Marketing Operations & Systems

• Develop efficient workflows for creating and distributing marketing content.
• Maintain a forward-looking marketing calendar tied to inventory, auctions, seasons, promotions, and company initiatives.
• Evaluate and recommend marketing tools and technologies based on clear business needs.
• Build repeatable processes that reduce manual work and allow the marketing function to scale.
• Coordinate with developers and external vendors when marketing initiatives require technical implementation.
• Maintain organized creative assets, campaign history, audiences, reporting, and brand resources.

Qualifications

Experience

• 5+ years of experience in digital marketing, growth marketing, e-commerce, marketplace marketing, retail marketing, or a similar environment.
• Demonstrated hands-on experience managing Meta advertising campaigns.
• Experience creating and managing organic social media content and short-form video.
• Experience managing email marketing, customer segmentation, and lifecycle campaigns.
• Experience developing customer acquisition strategies and optimizing performance across the marketing funnel.
• Experience working with large customer databases or sophisticated lifecycle marketing programs is a plus.
• Experience managing Google Ads is strongly preferred.
• Experience in e-commerce, marketplaces, retail, auctions, or businesses with frequently changing inventory is highly valuable.
• Experience supporting multiple local or regional markets, geo-targeted growth, local-market launches, partnerships, or community marketing is a plus.

Skills

• Strong understanding of paid and organic customer acquisition, with the ability to independently develop strategies and execute campaigns.
• Hands-on proficiency with Meta Ads Manager and experience using Google Ads for customer acquisition and performance marketing.
• Strong content creation capabilities, including short-form video creation and editing using tools such as Canva and CapCut.
• Experience using social media publishing and scheduling platforms such as Metricool or comparable tools.
• Strong understanding of email and SMS marketing platforms, audience segmentation, lifecycle campaigns, retention, and re-engagement.
• Strong analytical capabilities with the ability to connect marketing performance to registrations, activation, customer acquisition, retention, ROAS, and revenue.
• Strong understanding of full-funnel marketing and the ability to identify and improve friction throughout acquisition, onboarding, and conversion journeys.
• Strong copywriting and content development skills across social media, paid campaigns, email, SMS, and customer communications.
• Ability to identify commercially valuable content, inventory, and promotional opportunities based on customer behavior and business priorities.
• Strong organizational skills with the ability to manage multiple channels, campaigns, local markets, and priorities simultaneously.
• Ability to work directly with leadership, communicate data-driven recommendations, and independently take ownership of marketing initiatives.

What Success Looks Like

• New registered customers and active users consistently grow across target markets.
• Conversion from registration to first purchase and repeat participation improves over time.
• Paid acquisition becomes measurable, efficient, and scalable.
• Customer segmentation and lifecycle campaigns strengthen activation, retention, and re-engagement.
• The company maintains a consistent and recognizable social media presence.
• Short-form content regularly generates meaningful engagement and customer activity.
• Website merchandising and inventory promotion contribute to stronger product discovery, bidding activity, and conversion.
• Marketing measurement clearly connects campaigns and channels to customer activity and revenue.
• Repeatable marketing processes and playbooks support continued geographic expansion.
• The marketing function operates proactively with strong ownership and minimal day-to-day direction.

This is an opportunity to take meaningful ownership of the marketing function for a growing online marketplace. As the Marketing & Growth Specialist, you will influence the entire customer journey across acquisition, content, paid media, lifecycle marketing, website merchandising, retention, and local-market expansion.

The role is ideal for a hands-on marketing generalist who enjoys testing new ideas, working directly with leadership, and building scalable systems while having a measurable impact on customer and revenue growth.