Marketing Director (Leadership Role) - B2C Growth Focus

Our client is a $6.5M-revenue, B2C-focused company running on EOS (Entrepreneurial Operating System), seeking a Marketing Director to lead their marketing function end-to-end. This is a full-time leadership role replacing their outgoing fractional CMO, responsible for lead generation, strategic direction, budgeting, and continuous marketing department improvement.

What You'll Do

Lead Generation & Strategy

• Own lead generation to support annual revenue targets and B2C growth
• Set marketing strategic direction across campaigns, messaging, and brand
• Build quarterly plans based on strategic direction; identify new marketing channels and tests
• Negotiate marketing agreements with partners and external resources; research and evaluate channel partners
• Own annual marketing review — what's working, what's not, market trend analysis, and strategy shifts

Brand, Content & Channel Oversight

• Maintain oversight of brand standards (DRM brand)
• Final approval of content for email marketing/sequences, social media, blogs, and paid advertising
• Determine campaign design direction for print materials and collateral; sign off on creative
• Identify and approve required website updates
• Oversee content creation and data clean-up/organization work

Budget & Vendor Management

• Manage and optimize the marketing budget for ROA (return on ad spend); recommend and manage budget allocation
• Negotiate and execute agreements with marketing resources (e.g., PPC agency, CRO)
• Review incoming initiatives against budget and strategic alignment
• Determine budget for ambassador program and other strategic initiatives

Tools & Technical Direction

• Identify needs for new marketing tools/assets; define requirements, specs, and budget
• Direct Marketing team to source/implement solutions or bring in outside experts
• Oversee backend builds, landing pages, and UX/template updates

KPIs, Scorecard & Continuous Improvement

• Define quarterly marketing goals, KPIs, and success metrics; own the marketing Scorecard
• Weekly monitoring of Scorecard metrics/KPIs — flag off-track metrics and recommend corrective action
• Audit prior-quarter results each quarter and refine priorities (Scorecard, Rocks, etc.)
• Ensure Scorecard metrics/KPIs are reported accurately using analytics tools
• Final QA across marketing initiatives, channels, platforms, and vendors — own what “good” looks like, measured via demand volume, conversion rates, brand awareness, CAC (Customer Acquisition Cost), and ROI

What Success Looks Like in the First 90 Days

• Fully ramped on current marketing programs, DRM brand standards, and tech stack
• Completed knowledge transfer from outgoing CMO on B2C lead-gen strategy and vendor relationships
• Established first quarterly Rock(s) and taken ownership of the Scorecard
• Built working relationship with Marketing Coordinator contractors with clear roles defined
• Presented an initial 90-day marketing plan to leadership

Requirements

• 7+ years of marketing experience with at least 2+ years in a leadership/management role
• Experience owning marketing strategy and execution in a small-to-mid-size company (ideally $5M–$20M revenue range) — strategic and hands-on
• B2C marketing experience, ideally including direct mail/print, ambassador or referral programs, and paid media (PPC/CRO)
• Proven track record managing a marketing budget for ROA/ROI, and negotiating vendor/agency agreements
• Experience managing people, including junior team members (content, data) and technical contractors
• Comfort working in a company that runs on EOS — Rocks, Scorecards, L10s, accountability charts — EOS experience strongly preferred
• Strong grasp of digital marketing fundamentals: content, email/SMS, SEO/SEM, marketing automation, and website/landing page coordination
• Excellent communication skills — able to present strategy and Scorecard results clearly to leadership
• Familiarity with the specific tools and marketing tech stack currently in use: Customer.io, Google Analytics, monday.com, Excel/Google Sheets

Nice to Have

• Experience transitioning from a fractional/consulting marketing leader into an in-house structure
• Experience with direct-to-consumer channels: mailers, print, stuffers, newspaper inserts, swag/promotional campaigns