Lifecycle & Retention Growth Strategist

Paired is a global recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.

About Our Clients

We currently support five (5) fast-growing U.S.- and German-based companies and agencies across DTC e-commerce, consumer products, subscription businesses, and digital services. They are looking for experienced Lifecycle & Retention Growth Strategists who can take ownership of customer retention, lifecycle marketing, and growth initiatives.

This is a strategic, hands-on role for someone who understands how to turn customer and performance data into actions that improve revenue, retention, engagement, and customer lifetime value.

Depending on the client, your scope may include email and SMS marketing, lifecycle automation, retention strategy, subscription growth, customer journeys, experimentation, and cross-functional team leadership.

Key responsibilities

• Own lifecycle and retention strategy across email, SMS, subscription, and other customer touchpoints based on business needs.
• Analyze customer, campaign, retention, and revenue data to identify opportunities and determine what should be tested or optimized.
• Develop and execute experiments around offers, messaging, segmentation, customer journeys, subscription conversion, retention, and lifecycle engagement.
• Build and optimize lifecycle programs, including campaigns, automated flows, onboarding, post-purchase, winback, cancellation/save journeys, and other retention initiatives.
• Translate data and customer behavior into clear strategic recommendations and actionable plans.
• Own performance against key business outcomes such as revenue, retention, customer lifetime value, subscription take rate, churn, or lifecycle program performance.
• Work directly with clients, founders, or senior stakeholders to present performance, recommendations, and strategic priorities.
• Lead and coordinate cross-functional teams including copywriters, designers, project managers, developers, and other marketing specialists.
• Provide clear briefs, direction, feedback, and quality control to ensure execution aligns with strategy and brand requirements.
• Troubleshoot lifecycle marketing, CRM, subscription, or customer journey issues and provide practical solutions.
• Identify opportunities to improve processes, systems, and workflows, including the use of AI and automation where appropriate.
• Monitor account/customer health and proactively identify risks, performance gaps, and opportunities for improvement.
• Help build scalable playbooks, processes, and best practices that improve lifecycle and retention performance across the business.

Requirements

• 5+ years of experience in lifecycle marketing, retention marketing, CRM, growth marketing, email/SMS marketing, subscription growth, or a closely related field.
• Strong understanding of DTC/ecommerce, consumer, subscription, or digital businesses and how customer retention contributes to revenue and profitability.
• Proven experience using data to make strategic marketing or growth decisions rather than simply executing predefined campaigns.
• Strong experience with lifecycle marketing platforms such as Klaviyo or comparable CRM/marketing automation tools.
• Hands-on understanding of customer segmentation, automated journeys/flows, retention programs, experimentation, and performance optimization.
• Experience owning measurable business outcomes such as revenue, retention, churn, LTV, conversion, subscription growth, or lifecycle performance.
• Strong analytical skills and the ability to translate performance data into clear recommendations and next actions.
• Comfortable working directly with clients, founders, CMOs, or senior stakeholders and communicating recommendations with confidence.
• Strong project ownership and organizational skills, with the ability to manage multiple priorities without losing attention to detail.
• Able to work cross-functionally and direct or collaborate with creative, project management, development, and marketing teams.
• Strong written and verbal English communication skills suitable for client-facing work.
• Self-directed, commercially minded, proactive, and comfortable operating in fast-moving environments.
• Strong attention to detail and ownership mentality; you check your own work and take responsibility for outcomes, not just assigned tasks.
• Experience using AI tools such as ChatGPT or Claude to improve marketing workflows, analysis, content development, or operational efficiency is a plus.

Benefits

• Competitive USD compensation based on experience and client requirements.
• Remote flexibility – work from anywhere while collaborating with international teams.
• Opportunities to work with international companies across ecommerce, DTC, subscription, and digital businesses.
• High-ownership roles with exposure to strategy, experimentation, and business growth.