Junior Marketing Automation Specialist
Job Description
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Join PatientPoint to be part of a dynamic team creating change in and around the doctor’s office. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide.
What You'll Do
- Build, test, and deploy email campaigns, including newsletters and one-off sends
- Manage email production, segmentation, and personalization to ensure the right message reaches the right audience
- Monitor and report on email performance (open rates, click-through, conversions) and recommend improvements.
- Maintain database cleanliness and list management including deduplication, standardization, segmentation, and ongoing data hygiene processes within Pardot
- Support data governance standards to ensure lead and contact data stays accurate and usable across systems
- Build and execute forms and landing pages within Pardot
- Help build and maintain nurture and lifecycle email workflows in Pardot
- Support platform configuration and hygiene under guidance from the Manager, Digital Experience
- Monitor the integration between Pardot and CRM and lead scoring model and flag adjustments for review rather than owning changes outright
- Build and maintain regular reporting on email performance and database health
What We Need
- 0–2 years of experience in digital marketing, marketing operations, or a related field (internship experience welcome)
- Familiarity with Pardot, HubSpot, Marketo, or a similar marketing automation platform (Pardot experience a plus, not required)
- Comfort working with data in spreadsheets and databases
- Strong attention to detail and organization
- Basic understanding of email marketing best practices (segmentation, deliverability, A/B testing)
Desired Qualifications
- Bachelor's degree in marketing, communications, business, or equivalent experience
- Experience with CRM platforms (Salesforce, etc.) and how marketing and sales data connect
- Basic HTML/CSS knowledge for email template edits
- WordPress experience
- Exposure to lead scoring or lifecycle marketing concepts
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PatientPoint
View Company ProfilePatientPoint (operating via patientpoint.com) is a premier digital health and patient engagement enterprise engineered to transform the point of care. Founded in 1987 and headquartered in Cincinnati, Ohio, the company fundamentally changes how healthcare providers, marketers, and patients interact in and around the doctor’s office. Moving far beyond traditional, static waiting room materials, PatientPoint natively unifies digital screen networks, behavior-changing health education, and practice engagement tools into a single, cohesive ecosystem. The platform empowers medical practices across over 14 specialties and 30,000 locations to drive greater patient awareness, empowerment, and adherence. Under the hood, their industry-leading digital network delivers proven clinical and business outcomes at scale, significantly increasing preventative care actions like mammograms, colon cancer screenings, and flu vaccines, while boosting overall time on therapy. Trusted by more than 120,000 healthcare providers and leading pharmaceutical brands, PatientPoint remains a definitive cornerstone of the modern point-of-care landscape, motivating better health decisions and fostering stronger doctor-patient relationships.
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