HR Generalist (First & Only HR Hire) - US-Based DTC Subscription Brand

This is the first and only HR hire for a US-based direct-to-consumer subscription brand. You will own the entire people function end-to-end, including payroll, onboarding, employee records, policy creation, and every hire the company makes. You are not inheriting a system—you are building one tailored for a lean US team and a distributed group of contractors.

What You'll Own

• Payroll and benefits: Run monthly and semi-monthly cycles, ensure accurate and timely payments for contractors and employees, and manage changes, corrections, and records.
• Hiring: Full-cycle responsibility, from writing job posts to sourcing, screening, scheduling, offering, and closing. Keep the hiring pipeline moving efficiently without needing constant oversight.
• Onboarding and offboarding: Handle contracts, accounts, equipment distribution, first-week plans, and exit checklists.
• HR operations: Maintain employee files, track PTO, manage policy documents, create a handbook, and establish a performance review cadence.
• Employee relations: Serve as the first point of contact for questions, issues, and sensitive matters.
• Compliance: Ensure the company adheres to US employment requirements and proactively flag potential risks.

Requirements

• Minimum 4 years in HR, with at least 2 years in a generalist or manager role where you handled both payroll and hiring.
• Experience working for a US-based DTC or ecommerce brand. This is a strict requirement—you must understand how these teams operate, their hiring speed, and seasonal workloads.
• Hands-on experience running payroll through a US platform such as Gusto, Rippling, Wise, or Deel.
• Full-cycle recruiting experience, including sourcing your own candidates rather than solely reviewing inbound applications.
• Working knowledge of US employment basics, including classification, exempt vs. non-exempt status, offer letters, and state-level requirements.
• Comfortable operating as the sole HR person, making decisions, documenting them, and following through without oversight.

Additional Requirements

• Experience working in or recruiting for US-based companies, particularly DTC brands, digital agencies, or marketing agencies.
• Strong headhunting experience is mandatory.
• Experience in ecommerce is a plus.
• Excellent communication and relationship-building skills.

Benefits

• Competitive salary
• Experience working in an international setting
• Work From Home