Head of Marketing (B2B) at SentiLink

SentiLink is hiring a Head of Marketing (B2B) to build and lead a high-performing marketing organization that accelerates revenue growth and drives ARR targets. This role focuses on strategy, team leadership, and ensuring accountability for pipeline and revenue outcomes.

The ideal candidate will establish clear ownership, develop a high-performing team, and create an operating rhythm that enables fast execution, learning, and iteration. This position reports directly to the Chief Revenue Officer.

This role is designed for a deeply experienced B2B software marketer with a proven track record of building and scaling programs for technical products, sophisticated buyers, and complex enterprise sales cycles. You will collaborate closely with Sales, Product Marketing, Product, Data Science, Revenue Operations, and executive leadership to drive commercial outcomes. Knowledge of identity or fraud is a bonus.

This is a remote, US-based role, and the hiring process will be accelerated.

Responsibilities:

• Build and lead a cohesive, high-performing marketing organization by assessing team structure, clarifying ownership, coaching talent, and ensuring accountability for outcomes.
• Set the marketing strategy and operating rhythm, making clear decisions about priorities, team structure, and investment while fostering a bias toward speed, learning, and iteration.
• Own B2B marketing strategy and execution, with accountability for generating meaningful qualified pipeline, conversion, revenue, and ARR growth. Define an efficient pipeline-generation philosophy, avoiding defaulting to adding BDR headcount or optimizing for high-volume activity.
• Develop and execute an integrated campaign calendar, prioritizing campaigns and products with the greatest revenue potential. Run full-stack B2B campaigns and multi-touch nurture programs from audience strategy and content through distribution, sales coordination, measurement, and optimization.
• Partner with Sales to create strategic account growth programs for large, complex enterprise organizations.
• Own SentiLink’s brand and digital growth engine, including website strategy, conversion-focused content experiences, SEO, and AEO.
• Build on SentiLink’s strength in events, webinars, executive programs, and field marketing while creating clear ownership, cohesive execution, and a direct connection to pipeline and revenue outcomes.
• Build measurement and reporting around pipeline, conversion, revenue, and ARR. Partner with Product Marketing, Product, Data Science, Revenue Operations, and executive leadership to turn market insights into compelling campaigns and customer narratives.