Head of Growth

The Role

We're hiring a Head of Growth to own our growth engine end-to-end — online and offline. This is not a channel-manager seat. You'll set the growth strategy, run experiments across every lever (paid, organic, referral, partnerships, experiential, OOH, guerrilla), and personally drive the initiatives that move the business. You bring a playbook of proven tactics, the scrappiness to execute them on a lean budget, and the analytical rigor to know what's actually working.

If you've grown a consumer business from scratch, thrive in ambiguity, and get a thrill out of finding the unlock nobody else saw — this is your seat.

What You'll Do

• Own the full growth strategy across digital and offline channels — you set the roadmap and the number you're accountable to.
• Run growth end-to-end: ideation → hypothesis → execution → measurement → iterate. You don't hand things off; you drive them to the finish.
• Build and scale offline growth initiatives — experiential, OOH, guerrilla, events, partnerships, retail, and channels we haven't thought of yet.
• Scale digital acquisition — paid social/search, lifecycle, referral, affiliate, SEO/content — and squeeze efficiency out of every dollar.
• Bring proven playbooks — you've done this before and can point to specific tactics that worked, and why.
• Research relentlessly — find new channels, size opportunities, study competitors, and pressure-test ideas before we spend.
• Negotiate with vendors and partners — you get more for less and structure deals that de-risk our spend.
• Live in the data — instrument everything, measure CAC/LTV/payback obsessively, and kill what doesn't work fast.

What You Bring

• Track record of growing a business — you can show real numbers you were directly responsible for moving.
• Both offline and digital growth experience — you're equally comfortable running a guerrilla campaign and a paid-acquisition dashboard.
• A documented playbook of growth tactics you've run and can run again.
• True growth-hacker DNA — scrappy, resourceful, and biased toward action on a lean budget.
• Data-driven decision-making — you form hypotheses, run clean tests, and follow the numbers.
• End-to-end ownership — you take an idea from napkin to launched, measured, and scaled.
• Strong research and negotiation skills — you find the opportunity and close the deal.
• Bonus: DTC, subscription, telehealth, wellness, or regulated-vertical experience.

Why LumiMeds

• Direct access to the founder and a mandate to move fast.
• A real product with proven demand and outcomes — you're pouring fuel on a fire, not starting one.
• Full ownership of growth, with the budget and autonomy to prove your playbook.