Head of Growth

Welltech is a global wellness technology company with Ukrainian roots. Our mission is to build and scale wellness apps globally through state-of-the-art, tech-driven performance marketing.

We are one of the most established players in the wellness app space, and we are accelerating. Over 25.5 million people across the world use our apps — Muscle Booster, Yoga-Go, and WalkFit — to build healthier habits, move more, and feel better every day. Every subscription represents a real person making a real change in their life, and we take that seriously.

With 500+ people across hubs in Cyprus, Ukraine, Poland, Spain, and the UK, we combine the scale of a market leader and the drive of a team that's just getting started.

What You’ll Do

• Oversee the strategy, development, and execution of all growth marketing initiatives around the app — performance channels, lifecycle marketing, cooperation with organic, funnel optimization, and more

• Collaborate with the executive team to align growth objectives with overall business goals

• Effectively model and measure marketing impact, anticipating trends and events that will create opportunities for growth — and capitalizing on them

• Build, develop, and coach a world-class growth team as the company continues on a path of rapid expansion; foster a culture of high performance, learning, curiosity, and ownership

• Know our users like you know your friends — master every part of the user journey, understand their needs, motivations, and concerns, and work tirelessly to deliver lasting value

• Serve as a trusted partner to Product and Analytics, bringing your perspective and ideas into strategic business discussions

• Be a culture driver across the organization — hungry, humble, caring, curious, accountable, and results-focused

The ideal candidate:

Business acumen

• 5+ years of experience building and leading successful performance marketing teams in the B2C space, supporting mobile-first products

• Strong, hands-on understanding of Performance Marketing, UAM, Creatives, and PGM — or deep expertise across several of these areas

• Proven track record of scaling app growth meaningfully (10x stories welcome)

• Able to balance data, analytics, and performance marketing capabilities with the creative storytelling that activates and motivates new and existing users

• Experience with marketing automation tools, AI and analytics platforms

• Continuously improves marketing effectiveness and ROI — determining the right level of investment to hit growth and profitability goals, and optimising the marketing mix across all channels and platforms

Management

• Proven, successful managerial experience leading growth or performance marketing teams

• Cultivates an environment that supports data-driven decision-making with a bias for action and clear accountability

• Both a visionary and an operator — comfortable in a roll-up-your-sleeves environment while setting long-term direction

Cross-functional impact

• Demonstrated ability to work across functions and build strong relationships with diverse stakeholders

• Partners effectively in a high-growth, cross-functional environment

• Genuinely listens to people and their feedback

• A continuous learner — actively seeks out new ideas, methods, and perspectives

Adaptability

• Comfortable navigating change and operating in ambiguity