Head of Demand Creation for Dash (AI Teammate)

Process Street is an AI software and compliance operations platform startup from San Francisco, helping customers build, document, automate, and track recurring workflows. Their platform automates work, enforces standards, and proves compliance for global businesses.

About Dash

Dash is a managed AI teammate for small teams, built by Process Street. It automates recurring tasks like follow-ups and handoffs within Slack or Microsoft Teams, checking with humans before executing. Dash is new, and this role focuses on creating demand rather than capturing it.

Core Responsibilities

• Run stunts that earn attention. Conceive and execute campaigns that people stop for and share.
• Build launch moments. Time creative, paid push, and partner distribution to create impactful moments.
• Build creative partnerships. Source, negotiate, and close deals with creators, communities, and complementary brands.
• Invent channels. Prove new routes to an audience that doesn’t yet know Dash, using events and activations.
• Own the content calendar and output. Publish high-volume content across search, video, social, and community platforms.
• Direct the automated production layer. Brief AI agents, review outputs, and extend systems into new formats.
• Own discovery in both directions. Optimize traditional search and AI-assisted discovery, engaging audiences in community and reply marketing.
• Hold the brand line. Ensure everything shipped aligns with Dash’s distinct voice and personality.
• Convert attention into pipeline. Operate the direct marketing engine, run ad accounts, and ensure measurable paths from spend to qualified opportunities.
• Keep finding the next advantage. Maintain a prioritized experiment backlog, adopt new AI tools, and track competitors.

Key Qualifications

• Experience creating demand for products people weren’t initially looking for.
• Ability to generate ideas that travel beyond internal teams.
• Commercially minded with a focus on converting awareness into pipeline.
• Proven ability to maximize impact with small budgets.
• Fast-paced, experimental mindset with a sharp eye for detail.
• Quick learner with technical literacy (e.g., HTML, CSS, SQL, no-code platforms).
• Experience with product-to-market strategies from zero.

Useful but not required:

• Partnerships, influencer, or creator marketing experience.
• Events or activations planning and execution.
• Building with AI tools, agents, and content workflows.
• Short-form video production and editing.
• Editing and copywriting.
• Marketing products distributed through platform ecosystems like Slack or Microsoft Teams.
• Community and conversational marketing on platforms like X, LinkedIn, or Reddit.
• Familiarity with a growth stack (analytics, search console, advertising platforms, CRM, retention tooling).
• A/B testing and conversion rate optimization.
• Technical literacy to wire tools together.