Head of Demand Creation for Dash (AI Teammate)

Process Street is an AI software and compliance operations platform startup from San Francisco, backed by Accel, Salesforce, and Atlassian. They help customers build, document, automate, and track recurring workflows, serving over 3,000 global customers.

About Dash

Dash is a managed AI teammate for small teams, built by Process Street. It automates recurring work like follow-ups and handoffs in Slack or Microsoft Teams, checking with humans before executing. Dash is new, and your mission is to create demand where none exists.

Key Responsibilities

• Run stunts that earn attention. Conceive and execute campaigns that people stop for and share.
• Build launch moments. Time creative, paid push, and partner distribution for maximum impact.
• Build creative partnerships. Source, negotiate, and close deals with creators, communities, and complementary brands.
• Invent channels. Prove new routes to an audience that doesn’t know Dash yet, using events and activations.
• Own the content calendar and output. Publish high-volume content across search, video, social, and community platforms.
• Direct the automated production layer. Brief AI agents, review outputs, and extend the system into new formats.
• Own discovery in both directions. Optimize traditional search and AI-assisted discovery for buyers.
• Hold the brand line. Ensure everything shipped aligns with Dash’s distinct voice and personality.
• Convert attention into pipeline. Operate the direct marketing engine, run ad accounts, and verify pipeline quality.
• Keep finding the next advantage. Maintain a prioritized experiment backlog, adopt new AI tools, and track competitors.

What You Bring

• Experience creating demand for products people weren’t looking for.
• Ability to generate ideas that travel beyond internal teams.
• Commercial mindset focused on pipeline, not just awareness.
• Proven ability to maximize impact with small budgets.
• Fast-paced, experimental mindset over meticulous planning.
• Sharp eye for detail, especially with AI-assisted content.
• Quick learner with depth in analytics, publishing, and advertising platforms.
• Desire for responsibility over undecided outcomes.

Useful but not required:

• Partnerships, influencer, or creator marketing experience.
• Events or activations planning and execution.
• Building with AI tools, agents, and content workflows.
• Short-form video production and editing.
• Editing and copywriting.
• Marketing products distributed through platform ecosystems (e.g., Slack, Microsoft Teams).
• Community and conversational marketing on platforms like X, LinkedIn, or Reddit.
• Familiarity with a working growth stack (analytics, search console, advertising platforms, CRM, retention tooling).
• A/B testing and conversion rate optimization.
• Technical literacy in HTML, CSS, SQL, or no-code automation platforms.
• Experience taking a product to market from zero.