Demand Creation Manager (Dash) at Process Street

Process Street is an AI software and compliance operations platform startup from San Francisco. We help our customers build, document, automate, and track recurring workflows. Our platform automates the work, enforces the standards, and proves compliance so our global customers can run their businesses.

What You'll Do

Dash is a managed AI teammate for small teams, built by Process Street. It picks up the recurring work that falls between people—the follow-ups, the handoffs, the things everyone assumes someone else did—and does it in Slack or Microsoft Teams, checking with a human before anything goes out.

Your job is to create attention and turn it into pipeline. This is demand creation, not demand capture. There’s no proven channel to scale, no playbook to inherit, and no installed base to build referral or expansion programs on. Every source of growth has to be invented and proven before anyone can optimize it.

Dash runs like a startup inside a funded one. Process Street has investors behind it. Dash has a small team, its own budget, and has to earn its next dollar—exactly why this role exists. Budget won’t be the lever that makes a campaign succeed. Creativity, timing, partnerships, and earned attention will be.

You’ll have real leverage behind you. Much of our content, research, and distribution runs on an automated production layer, so one person here can put far more into market than they could at a company doing this by hand. You won’t be limited by how much you can produce. You’ll be limited by what you decide is worth making—and whether it’s good enough to ship, backed by a system that moves as fast as you think.

• Run stunts that earn attention. Conceive and execute the kind of campaign people stop for and share.
• Build launch moments. Time the creative, the paid push, and partner distribution to land together.
• Build creative partnerships. Source, negotiate, and close deals with creators, communities, and complementary brands.
• Invent channels, online and off. Prove new routes to an audience that doesn’t know us yet, using events and activations as part of an integrated campaign.
• Own the content calendar and the output. We publish at high volume across search, video, social, and community.
• Direct the automated production layer. Brief the agents, review what comes back, correct what’s wrong, and extend the system into new formats and channels.
• Own discovery in both directions. Traditional search optimization and AI-assisted discovery.
• Hold the brand line. Dash has a distinct voice and personality.
• Convert attention into pipeline. Stand up and operate the direct marketing engine, run the ad accounts across the major platforms.
• Keep finding the next advantage. Maintain a prioritized experiment backlog, assess new AI tools and formats weekly.

About You

• You’ve created demand for something people weren’t looking for, and you can show what you did.
• You generate ideas that travel, and you can tell those apart from ideas that only sound good internally.
• You’re commercially minded. Awareness that doesn’t become pipeline doesn’t interest you.
• You get more out of a small budget than most people get out of a large one.
• You work quickly and would rather run several experiments than plan one perfectly.
• You have a sharp eye for detail and can tell immediately when AI-assisted output is off or missing the point.
• You learn new tools fast, go deep on them without being asked, and enjoy that part most.
• You’re comfortable across analytics, publishing, and advertising platforms.
• You want responsibility for an outcome that’s genuinely undecided.

Useful, but not required:

• Partnerships, influencer, or creator marketing, particularly deals you sourced and closed yourself.
• Events or activations you’ve planned and run.
• Building with AI tools, including agents, automations, and content workflows.
• Short-form video production and editing.
• Editing and copywriting.
• Marketing a product distributed through a platform ecosystem such as Slack or Microsoft Teams.
• Community and conversational marketing on X, LinkedIn, or Reddit.
• A working growth stack: web and product analytics, search console, advertising platforms, CRM, and retention tooling.
• A/B testing and conversion rate optimization.
• Enough technical literacy to wire tools together, such as HTML and CSS, SQL, or no-code automation platforms.
• Taking a product to market from zero rather than scaling one that already works.