Growth Partnerships Lead

The Growth Partnerships Lead drives growth and customer acquisition by building and optimizing Phantom's global affiliate program from zero to one. This role is responsible for recruiting, onboarding, and managing a network of affiliates, influencers, KOLs, and content partners who can effectively promote Phantom products to their audiences. The ideal candidate is a strategic, data-driven marketer with prior experience with crypto audiences and partners who can build and develop these key business relationships.

Responsibilities

• Program management: Develop and implement strategies to build the inaugural affiliate program and drive new funded wallets and traders on Phantom.

• Partner recruitment: Identify and recruit high-quality affiliate partners, including content creators, influencers, KOLs, and financial publishers.

• Relationship management: Build and maintain strong relationships with top-tier affiliates, offering support, guidance, and incentives to maximize their performance.

• Performance analysis: Monitor, analyze, and report on program performance using key metrics such as clicks, conversions, ROI, and revenue. Use these insights to optimize campaigns and identify opportunities for improvement.

• Content collaboration: Work with affiliates to create high-impact promotional content, such as reviews, guides, and tutorials, that effectively communicates Phantom's value proposition.

• Tool management: Leverage affiliate tracking software (Impact, which Phantom uses for its program) to manage assets, track performance, and process payments. Own roadmap for technology improvements and event pipeline.

Requirements:

• 5 - 7 years of experience in affiliate marketing for consumer fintech businesses, particularly app-based businesses.

• Proven track record of developing and launching affiliate marketing programs at global scale.

• Deep understanding of affiliate partnership ecosystem in crypto (publishers, KOLs, influencers).

• Experience working cross-functionally with Product and Data and managing external agencies.

• Excellent communication and storytelling abilities to convey product benefits through branded content.

• Passion for crypto, web3, and the future of decentralized finance (or a willingness to learn and immerse yourself in the space).